ANALISIS KONSTRUKSI SOSIAL TERHADAP PENERAPAN OPENAI DALAM PEKERJAAN MANUSIA DI INDUSTRI KREATIF DIGITAL (STUDI KASUS: PT KIVAN MEDIA INDONESIA)

UTAMA, TRI BINTANG and Purnama, Dadang Hikmah (2024) ANALISIS KONSTRUKSI SOSIAL TERHADAP PENERAPAN OPENAI DALAM PEKERJAAN MANUSIA DI INDUSTRI KREATIF DIGITAL (STUDI KASUS: PT KIVAN MEDIA INDONESIA). Undergraduate thesis, Sriwijaya University.

	Text RAMA_69201_07021381924132.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (3MB) | Request a copy
	Text RAMA_69201_07021381924132_TURNITIN.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (21MB) | Request a copy
	Text RAMA_69201_07021381924132_0012076502_01_front_ref.pdf - Accepted Version Available under License Creative Commons Public Domain Dedication. Download (1MB)
	Text RAMA_69201_07021381924132_0012076502_02.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (683kB) | Request a copy
	Text RAMA_69201_07021381924132_0012076502_03.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (528kB) | Request a copy
	Text RAMA_69201_07021381924132_0012076502_04.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (792kB) | Request a copy
	Text RAMA_69201_07021381924132_0012076502_05.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (927kB) | Request a copy
	Text RAMA_69201_07021381924132_0012076502_06.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (263kB) | Request a copy
	Text RAMA_69201_07021381924132_0012076502_07_ref.pdf - Bibliography Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (238kB) | Request a copy
	Text RAMA_69201_07021381924132_0012076502_08_lamp.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (673kB) | Request a copy

Abstract

This thesis is entitled "The Analysis of Social Construction on OpenAI Implementation in Human Work within the Digital Creative Industry (Case Study: PT Kivan Media Indonesia)." Social construction is a social process through actions and interactions where individuals continuously create a reality that is collectively shared and subjectively experienced. This study aimed to understand the process of social construction occurs in the implementation of OpenAI in the digital creative industry within PT Kivan Media Indonesia. A descriptive qualitative method was used to explain, describe, and illustrate the phenomenon studied, supported by interview findings and various sources, which then analyzed using the Social Construction of Technology approach by Berger and Luckmann. The results revealed that the social construction process of OpenAl's implementation in human work within the digital creative industry consists of three simultaneous moments: internalization, externalization, and objectification. In the internalization stage, the public became aware of and understood the application of OpenAl products in the digital creative industry. This was followed by the externalization stage, where society's perception had been well-formed, allowing them to adopt OpenAl practices, especially within the digital creative sector. The final stage, objectification, was characterized by the formation of an objective reality in which society had no objections to the presence of OpenAl products in media production and felt comfortable and unthreatened by the integration of technology within the digital creative industry. Keyword: Social Construction, OpenAI, Digital Creative Industry

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Konstruksi Sosial, OpenAI, Industri Kreatif Digital
Subjects:	H Social Sciences > HM Sociology > HM(1)-1281 Sociology
Divisions:	07-Faculty of Social and Politic Science > 69201-Sociology (S1)
Depositing User:	Tri Bintang Utama
Date Deposited:	28 Jan 2025 05:47
Last Modified:	28 Jan 2025 05:47
URI:	http://repository.unsri.ac.id/id/eprint/167045

Actions (login required)

View Item