PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN KOPI JANJI JIWA DI KOTA PALEMBANG

SETIAWAN, HERU and Nailis, Welly (2024) PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN KOPI JANJI JIWA DI KOTA PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan terhadap kepuasan pelanggan kopi janji jiwa di kota Palembang, metode penelitian yang digunakan adalah kuantitatif. Pengambilan sampel menggunakan teknik probability sampling dengan jumlah sampel 100 responden. Analisis data yang digunakan adalah dengan uji t, uji f dan analisis regresi linear berganda. Hasil dari uji t menunjjukan bahwa variabel kualitas pelayanan yang terdiri dari Reliability (X2), Assurance (X4), dan Empathy (X5) Mampu mempenagruhi kepuasan pelanggan sedangkan variabel Tangibles (X1) dan Responsiveness (X3) tidak mampu mempengaruhi kepuasan konsumen kopi janji jiwa di kota Palembang. Hasil uji f menunjukan bahwa variabel kualitas produk mampu mempengaruhi kepuasan pelanggan secara simulta.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Kualitas Pelayanan, Kepuasan Pelanggan
Subjects:	H Social Sciences > HF Commerce > HF5437-5444 Purchasing. Selling. Sales personnel. Sales executives
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Heru Setiawan
Date Deposited:	25 Feb 2025 03:03
Last Modified:	25 Feb 2025 07:38
URI:	http://repository.unsri.ac.id/id/eprint/167714

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