PENGARUH PERSEPSI KEMUDAHAN, PERSEPSI MANFAAT, DAN KEPERCAYAAN (TRUST) TERHADAP KEPUTUSAN PEMBELIAN MELALUI APLIKASI ALFAGIFT PADA MASYARAKAT DI KOTA PALEMBANG

ALAMSYAH, FIKRI and Nofiawaty, Nofiawaty (2025) PENGARUH PERSEPSI KEMUDAHAN, PERSEPSI MANFAAT, DAN KEPERCAYAAN (TRUST) TERHADAP KEPUTUSAN PEMBELIAN MELALUI APLIKASI ALFAGIFT PADA MASYARAKAT DI KOTA PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

This study aims to determine the effect of perceived ease of use, perceived usefulness, and trust on purchasing decisions through the Alfagift application on people in the city of Palembang. This study uses a quantitative approach using primary data and secondary data. The sampling method uses a non-probability sampling method using a purposive sampling technique with a sample size of 100 respondents, and then the data is processed using SPSS version 30. Data analysis techniques use the F test, T test, and multiple linear regression. The results of the study show that perceived ease of use, perceived usefulness, and trust have a significant effect on purchasing decisions both simultaneously and partially. The dominant perceived usefulness variable influences purchasing decisions through the Alfagift application on people in the city of Palembang.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Persepsi Kemudahan, Persepsi Manfaat, Kepercayaan(Trust), Keputusan Pembelian
Subjects:	H Social Sciences > HF Commerce > HF1-6182 Commerce
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	FIKRI ALAMSYAH
Date Deposited:	18 Mar 2025 04:06
Last Modified:	18 Mar 2025 04:06
URI:	http://repository.unsri.ac.id/id/eprint/168896

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