STRATEGI PUBLIC RELATIONS PT KILANG PERTAMINA INTERNASIONAL REFINERY UNIT III PLAJU DALAM MENGELOLA CITRA

IRAWAN, ALVIN DANDI and Murti, Krisna and Yogsunandar, Harry (2024) STRATEGI PUBLIC RELATIONS PT KILANG PERTAMINA INTERNASIONAL REFINERY UNIT III PLAJU DALAM MENGELOLA CITRA. Undergraduate thesis, Sriwijaya University.

Preview	Image RAMA_70201_07031282025166_cover.jpeg - Accepted Version Available under License Creative Commons Public Domain Dedication. Download (556kB) | Preview
	Text RAMA_70201_07031282025166.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (6MB) | Request a copy
	Text RAMA_70201_07031282025166_TURNITIN.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (13MB) | Request a copy
	Text RAMA_70201_07031282025166_0025078807_8938340022_01_front_ref.pdf - Accepted Version Available under License Creative Commons Public Domain Dedication. Download (1MB)
	Text RAMA_70201_07031282025166_0025078807_8938340022_02.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (614kB) | Request a copy
	Text RAMA_70201_07031282025166_0025078807_8938340022_03.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (426kB) | Request a copy
	Text RAMA_70201_07031282025166_0025078807_8938340022_04.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (646kB) | Request a copy
	Text RAMA_70201_07031282025166_0025078807_8938340022_05.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (2MB) | Request a copy
	Text RAMA_70201_07031282025166_0025078807_8938340022_06.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (336kB) | Request a copy
	Text RAMA_70201_07031282025166_0025078807_8938340022_07_ref.pdf - Bibliography Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (294kB) | Request a copy
	Text RAMA_70201_07031282025166_0025078807_8938340022_08_lamp.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (2MB) | Request a copy

Abstract

PT Kilang Pertamina Internasional Refinery Unit III Plaju is a state-owned enterprise that processes oil and gas. As a company that is called high cost and high risk, this is a challenge for Public Relations of PT Kilang Pertamina Internasional Refinery Unit III Plaju itself in managing its corporate image. The data for this study were obtained through in-depth interviews, observations and documentation studies with qualitative research methods. This study uses Fred R. David's strategic management theory. The results of the study indicate that the Public Relations strategy of PT Kilang Pertamina Internasional Refinery Unit III Plaju has succeeded in building and maintaining a positive corporate image in the eyes of stakeholders. Key success factors include proper issue management, effective collaboration with the media, implementation of relevant Corporate Social Responsibility (CSR) programs, and active involvement in building harmonious relationships with local communities. However, there are several areas that require more attention, such as optimizing media strategies and measuring the impact of CSR programs more comprehensively. Keywords: Public Relations, Strategy, Communication, CSR, Media, Image, PT Kilang Pertamina Internasional Refinery Unit III Plaju

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Public Relations, Strategi, Komunikasi, CSR, Media, Citra, PT Kilang Pertamina Internasional Refinery Unit III Plaju
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD59-59.6 Public relations. Industrial publicity
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Alvin Dandi Irawan
Date Deposited:	19 Mar 2025 07:18
Last Modified:	19 Mar 2025 07:18
URI:	http://repository.unsri.ac.id/id/eprint/169218

Actions (login required)

View Item