UPAYA INDONESIAN TRADE PROMOTION CENTER (ITPC) LOS ANGELES DALAM MENINGKATKAN EKSPOR KOPI KE AMERIKA SERIKAT

PRAYUDA, DITO and Effendi, Sofyan and Noor Fadhlia, Maudy (2025) UPAYA INDONESIAN TRADE PROMOTION CENTER (ITPC) LOS ANGELES DALAM MENINGKATKAN EKSPOR KOPI KE AMERIKA SERIKAT. Undergraduate thesis, Sriwijaya University.

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Abstract

The role of coffee commodities for the Indonesian economy is quite important, both as a source of income for coffee farmers, a source of foreign exchange, a producer of industrial raw materials, and a provider of employment through processing, marketing, and trade activities (export and import). This study aims to discuss the efforts of the Indonesian Trade Promotion Center (ITPC) Los Angeles in increasing coffee exports to the United States. This study uses the concept of commercial diplomacy put forward by Evan Potter through the form of commercial diplomacy activities, namely: government interests (Intelligence, Networking and public relations, Contract negotiator of Implementation, and problem solving), and business interests (Trade promotion, Promotion of FDIs, Co-operation in science and technology, Promotion of tourism, and Advocacy for the national business community). The method used by the author is descriptive - qualitative. The data sources collected by the author are primary data and secondary data. The Indonesian Trade Promotion Center (ITPC) Los Angeles has played a role in increasing Indonesian coffee exports to the United States through government interests and also business interests. Government interests are carried out through intelligent activities, networking and public relations, and problem solving. Meanwhile, the Indonesian Trade Promotion Center (ITPC) Los Angeles has made various efforts to promote business interests through trade promotion and advocacy for the national business community. Keywords: United States, Commercial Diplomacy, Indonesian Exports, Imports, ITPC LA, Coffee, Strategy.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Amerika Serikat, Diplomasi Komersial, Ekspor Indonesia, Impor, ITPC LA, Kopi, Strategi
Subjects:	J Political Science > JF Political institutions (General)
Divisions:	07-Faculty of Social and Politic Science > 84201-International Relations (S1)
Depositing User:	Dito Prayuda
Date Deposited:	21 Mar 2025 04:08
Last Modified:	21 Mar 2025 04:08
URI:	http://repository.unsri.ac.id/id/eprint/169624

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