STRATEGI GASTRODIPLOMASI INDONESIA MELALUI PROGRAM INDONESIA SPICE UP THE WORLD DI AUSTRALIA TAHUN 2021-2024

FAHTIA, TAHNIA J and Aulia, Nurul (2025) STRATEGI GASTRODIPLOMASI INDONESIA MELALUI PROGRAM INDONESIA SPICE UP THE WORLD DI AUSTRALIA TAHUN 2021-2024. Undergraduate thesis, Sriwijaya University.

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Abstract

enelitian ini membahas strategi gastrodiplomasi Indonesia melalui program Indonesia Spice Up The World (ISUTW) di Australia pada tahun 2021-2024. Program ini merupakan inisiatif pemerintah Indonesia untuk meningkatkan daya saing kuliner nasional di kancah internasional, memperluas jaringan restoran Indonesia di luar negeri, serta mendorong ekspor rempah-rempah dan produk pangan olahan khas Indonesia. Dengan menggunakan metode penelitian kualitatif dan kerangka analisis Mapping and Comparing the Gastrodiplomacy Strategies dari Juyan Zhang, penelitian ini mengidentifikasi enam strategi utama yang diterapkan dalam ISUTW, yaitu Product Marketing Strategy, Food Event Strategy, Coalition-Building Strategy, Media Relations Strategy, Education Strategy, dan The Use of Opinion Leader Strategy. Hasil penelitian menunjukkan bahwa strategi yang paling dominan dalam promosi ISUTW di Australia adalah Product Marketing Strategy dan Food Event Strategy. Penelitian ini menyimpulkan bahwa ISUTW telah berhasil memanfaatkan strategi gastrodiplomasi untuk meningkatkan eksistensi kuliner Indonesia di Australia. Program ini tidak hanya berkontribusi dalam diplomasi budaya, tetapi juga memperkuat hubungan ekonomi bilateral antara Indonesia dan Australia. Keberhasilan ISUTW di Australia menunjukkan bahwa gastrodiplomasi dapat menjadi instrumen efektif dalam meningkatkan citra nasional serta memperluas peluang ekonomi bagi Indonesia di kancah internasional.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Kata Kunci: Gastrodiplomasi, Indonesia Spice Up The World, Australia, Diplomasi Kuliner
Subjects:	T Technology > T Technology (General) > T10.5-11.9 Communication of technical information
Divisions:	07-Faculty of Social and Politic Science > 84201-International Relations (S1)
Depositing User:	Users 14438 not found.
Date Deposited:	21 Mar 2025 01:55
Last Modified:	21 Mar 2025 01:55
URI:	http://repository.unsri.ac.id/id/eprint/169630

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