STRATEGI KOMUNIKASI PERSUASIF DRIVER OJEK KAMPUS KUY-JEK DALAM MENARIK MINAT PELANGGAN DI LINGKUNGAN UNIVERSITAS SRIWIJAYA INDRALAYA

MUJIBURRAHMAN, MUJIBURRAHMAN and Musdalifah, Farisha Sestri (2025) STRATEGI KOMUNIKASI PERSUASIF DRIVER OJEK KAMPUS KUY-JEK DALAM MENARIK MINAT PELANGGAN DI LINGKUNGAN UNIVERSITAS SRIWIJAYA INDRALAYA. Undergraduate thesis, Sriwijaya University.

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Abstract

This study aims to analyze the persuasive communication strategies used by motorcycle taxi drivers on the Kuy Jek campus in attracting customer interest in the Sriwijaya Indralaya University Campus. Given the high level of mobility of students and campus staff, motorcycle taxi transportation is a practical and efficient option. A persuasive communication strategy is key in building a good relationship with customers and increasing satisfaction and loyalty. This study uses a qualitative approach with interview and observation methods on several Kuy Jek drivers and customers who often use the service. The results of the study show that Kuy Jek drivers apply several persuasive communication techniques, such as a personal approach, the use of friendly and communicative language, as well as providing discounts and promos to attract new customers. In addition, the trust built between drivers and customers also plays an important role in creating long-term relationships. This research is expected to provide insight for campus motorcycle taxi service managers in designing more effective communication strategies to increase customer attraction and satisfaction. Keywords : Persuasive Communication Strategy, Kuy-Jek Campus Motorcycle Taxi, In Attracting Customer Interest

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Strategi Komunikasi Persuasif, Ojek Kampus Kuy-Jek, Dalam Menarik Minat Pelanggan
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Mujiburrahman Mujiburrahman
Date Deposited:	25 Mar 2025 03:40
Last Modified:	25 Mar 2025 03:40
URI:	http://repository.unsri.ac.id/id/eprint/169838

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