ANALISIS PERBANDINGAN PENDAPATAN USAHA MIKRO KECIL SEBELUM DAN SESUDAH MENGIKUTI PROGRAM PEMASARAN (STUDI KASUS UMK PEMPEK BINAAN RUMAH BUMN SUMSEL DI KOTA PALEMBANG)

MUNAWWAROH, SAYYIDAH and Sriati, Sriati (2025) ANALISIS PERBANDINGAN PENDAPATAN USAHA MIKRO KECIL SEBELUM DAN SESUDAH MENGIKUTI PROGRAM PEMASARAN (STUDI KASUS UMK PEMPEK BINAAN RUMAH BUMN SUMSEL DI KOTA PALEMBANG). Undergraduate thesis, Sriwijaya University.

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Abstract

The objectives of this research are to analyze the significance of income differences among pempek MSE before and after participating in the Rumah BUMN Sumsel marketing program in Palembang city. This study was conducted in Palembang City, South Sumatra, from November to December 2024. The sampling method used in this research is the census method. The samples used in this study were pempek MSE owner. Data collection was carried out through interviews and structured questionnaires. The research results show that there is a significant difference in the income of pempek entrepreneurs before and after participating in the Rumah BUMN Sumsel marketing program, with the average income increasing from IDR6,732,173.85/month before joining the program to IDR10,508,900.10/month after participating in the marketing program.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Pempek, Pendapatan, Program Pemasaran, Rumah BUMN Sumsel, UMK
Subjects:	S Agriculture > S Agriculture (General) > S1-(972) Agriculture (General)
Divisions:	05-Faculty of Agriculture > 54201-Agribusiness (S1)
Depositing User:	Sayyidah Munawwaroh
Date Deposited:	05 May 2025 08:41
Last Modified:	05 May 2025 08:41
URI:	http://repository.unsri.ac.id/id/eprint/171415

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