PENGARUH KEUNGGULAN KOMPETITIF HIJAU, INOVASI HIJAU, DAN BUDAYA ORGANISASI HIJAU TERHADAP KINERJA KEBERLANJUTAN (STUDI EMPIRIS PADA HOTEL-HOTEL DI KOTA PALEMBANG)

GHIFARI, M HANIF and Daud, Rochmawati (2025) PENGARUH KEUNGGULAN KOMPETITIF HIJAU, INOVASI HIJAU, DAN BUDAYA ORGANISASI HIJAU TERHADAP KINERJA KEBERLANJUTAN (STUDI EMPIRIS PADA HOTEL-HOTEL DI KOTA PALEMBANG). Undergraduate thesis, Sriwijaya University.

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Abstract

This study aims to analyze the influence of green competitive advantage, green innovation, and green organizational culture on sustainability performance. The objects of this study are managers, supervisors, and department heads who work in 3, 4, and 5-star hotels located in Palembang City. Using a purposive sampling method. The number of respondents in this study was 41 respondents. This study uses a quantitative approach with primary data, with the SmartPLS4 analysis tool. The results of the analysis show that green competitive advantage, green innovation, and green organizational culture have an influence on sustainability performance.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Keunggulan Kompetitif Hijau, Inovasi Hijau, Budaya Organisasi Hijau, Kinerja Keberlanjutan
Subjects:	H Social Sciences > HG Finance > HG4001-4285 Finance management. Business finance. Corporation finance
Divisions:	01-Faculty of Economics > 62201-Accounting (S1)
Depositing User:	M. Hanif Ghifari
Date Deposited:	08 May 2025 03:33
Last Modified:	08 May 2025 03:33
URI:	http://repository.unsri.ac.id/id/eprint/171577

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