KOMODIFIKASI OBJEK WISATA TAMAN BUNGA BATURAJA DI DESA TANJUNG BARU KABUPATEN OGAN KOMERING ULU

AMIRAH, ALIYAH WANDA and Yusnaini, Yusnaini (2025) KOMODIFIKASI OBJEK WISATA TAMAN BUNGA BATURAJA DI DESA TANJUNG BARU KABUPATEN OGAN KOMERING ULU. Undergraduate thesis, Sriwijaya University.

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Abstract

This research to describe the process and form of commodification of the Baturaja Flower Garden tourist attraction. The background of this study is based on the phenomenon of the development of tourist attractions that are packaged commercially. The research method used is qualitative with a case study research strategy. This study uses Vincent Mosco's commodification theory with data collection techniques through interviews, observations, and documentation. The results of the study indicate that in the process of commodification of the Baturaja Flower Garden tourist attraction there are three stages that are passed, namely the first is preparing the workforce, determining the target market, preparing tourist attractions and infrastructure. Second, managing promotional strategies and cooperation. Third, optimizing, namely providing concept innovation and providing the best service. The forms of commodification that occur in the Baturaja Flower Garden tourist attraction include content commodification, audience commodification, and labor commodification. In content commodification, various resources are utilized to be developed into a commercial tourist attraction. In audience commodification, visitors are also involved in strengthening the selling value of tourism products. In labor commodification, labor plays a role in the production and distribution of tourist attractions.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Commodification, Tourism Objects, Tourism Management
Subjects:	H Social Sciences > HM Sociology > HM711-806 Groups and organizations
Divisions:	07-Faculty of Social and Politic Science > 69201-Sociology (S1)
Depositing User:	Aliyah Wanda Amirah
Date Deposited:	19 May 2025 04:40
Last Modified:	19 May 2025 04:40
URI:	http://repository.unsri.ac.id/id/eprint/173137

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