ANALISIS TINGKAT PENGETAHUAN E-COMMERCE PENERIMA PROGRAM MAHASISWA WIRAUSAHA (PMW) PADA MAHASISWA PROGRAM STUDI PENDIDIKAN EKONOMI FKIP UNIVERSITAS SRIWIJAYA

DELLA, MAURELLIA and Firmansyah, Firmansyah (2025) ANALISIS TINGKAT PENGETAHUAN E-COMMERCE PENERIMA PROGRAM MAHASISWA WIRAUSAHA (PMW) PADA MAHASISWA PROGRAM STUDI PENDIDIKAN EKONOMI FKIP UNIVERSITAS SRIWIJAYA. Undergraduate thesis, Sriwijaya University.

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Abstract

This study aims to analyze the level of e-commerce knowledge among students receiving the Student Entrepreneurship Program (PMW) at the Economics Education Study Program, Faculty of Teacher Training and Education, Sriwijaya University. Using quantitative methods, test instruments and interviews were used to measure students' understanding of e-commerce. The results showed that the majority of students had a low level of knowledge, with 69% of respondents in the low category, knowledge of basic e-commerce concepts reaching 34%, while other indicators ranged from 29% to 35%, all in the very low category. Interviews with six students revealed that they felt less confident in utilizing e-commerce due to limited understanding and needed support in the form of further training. This study is expected to provide input for curriculum development in the Economics Education Study Program and be a reference for further research related to e-commerce competency among students.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Pengetahuan e-commerce, Program Mahasiswa Wirausaha, Kewirausahaan.
Subjects:	L Education > LC Special aspects of education > LC65-67.68 Economic aspects of education
Divisions:	06-Faculty of Education and Educational Science > 87203-Economics Education (S1)
Depositing User:	Della Maurellia
Date Deposited:	25 May 2025 13:43
Last Modified:	25 May 2025 13:43
URI:	http://repository.unsri.ac.id/id/eprint/174066

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