PENGARUH TERPAAN IKLAN EDUKASI BANK BCA “DON’T KNOW? KASIH NO!” TERHADAP PEMAHAMAN MASYARAKAT TENTANG LITERASI DIGITAL DALAM MENCEGAH PHISING

PUTRI, VANESA NOVA and Andarini, Rindang Senja and Elfandari, Safitri (2025) PENGARUH TERPAAN IKLAN EDUKASI BANK BCA “DON’T KNOW? KASIH NO!” TERHADAP PEMAHAMAN MASYARAKAT TENTANG LITERASI DIGITAL DALAM MENCEGAH PHISING. Undergraduate thesis, Sriwijaya University.

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Abstract

This study aims to determine whether there is an effect of exposure to BCA Bank's educational advertisement "Don't Know? Love No!" on people's understanding of digital literacy. This research uses quantitative research methods with non-probability sampling techniques, purposive sampling type of withdrawal, so as to obtain 89 respondents who are Sriwijaya University Communication Science students Class 2022-2024. The data obtained were then analyzed using simple linear regression analysis to determine the effect of each variable processed using the SPSS (Statistical Package for the Social Sciences) version 25 application. The results of this study indicate that partially exposure to advertising has a positive and significant effect on understanding digital literacy with a tcount value of 3.418 and a sig value (p-value) of 0.001. Simultaneously, advertising exposure has a positive and significant effect on public understanding of digital literacy in preventing phishing with an adjusted R2 coefficient of 31.3%.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Phising, Iklan BCA "Don't Know? Kasih No!", Literasi Digital
Subjects:	H Social Sciences > HF Commerce > HF5801-6182 Advertising H Social Sciences > HG Finance > HG1-9999 Finance L Education > L Education (General) > L7-991 Education (General) L Education > LB Theory and practice of education > LB5-3640 Theory and practice of education P Language and Literature > P Philology. Linguistics > P87-96 Communication. Mass media
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Vanesa Nova Putri
Date Deposited:	27 May 2025 02:50
Last Modified:	27 May 2025 02:50
URI:	http://repository.unsri.ac.id/id/eprint/174289

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