PENGARUH SOCIAL MEDIA MARKETING, CITRA DESTINASI, DAN AKSESIBILITAS TERHADAP MINAT BERKUNJUNG KEMBALI WISATAWAN NUSANTARA DI MUSEUM SRIWIJAYA PALEMBANG

LAUREN, HAZA and Yuliani, Yuliani and Rosa, Aslamia (2025) PENGARUH SOCIAL MEDIA MARKETING, CITRA DESTINASI, DAN AKSESIBILITAS TERHADAP MINAT BERKUNJUNG KEMBALI WISATAWAN NUSANTARA DI MUSEUM SRIWIJAYA PALEMBANG. Masters thesis, SRIWIJAYA UNIVERSITY.

	Image RAMA_61101_01012682226036_cover.jpeg - Accepted Version Available under License Creative Commons Public Domain Dedication. Download (993kB)
	Text RAMA_61101_01012682226036.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (3MB) | Request a copy
	Text RAMA_61101_01012682226036_TURNITIN.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (18MB) | Request a copy
	Text RAMA_61101_01012682226036_0025087602_0029057208_01_front_ref.pdf - Accepted Version Available under License Creative Commons Public Domain Dedication. Download (2MB)
	Text RAMA_61101_01012682226036_0025087602_0029057208_02.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (1MB) | Request a copy
	Text RAMA_61101_01012682226036_0025087602_0029057208_03.pdf - Accepted Version Restricted to Repository staff only Download (1MB) | Request a copy
	Text RAMA_61101_01012682226036_0025087602_0029057208_04.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (1MB) | Request a copy
	Text RAMA_61101_01012682226036_0025087602_0029057208_05.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (130kB) | Request a copy
	Text RAMA_61101_01012682226036_0025087602_0029057208_06_ref.pdf - Bibliography Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (170kB) | Request a copy
	Text RAMA_61101_01012682226036_0025087602_0029057208_07_lamp.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (1MB) | Request a copy

Abstract

Penelitian ini bertujuan untuk menganalisis dan menguji pengaruh social media marketing, citra destinasi, dan aksesibilitas terhadap minat berkunjung kembali wisatawan nusantara di museum sriwijaya Palembang. Pengambilan sampel menggunakan probability sampling dengan menyebarkan kuesioner ke responden sebanyak 120. Teknik analisis menggunakan analisis regresi linear berganda untuk menguji hipotesis, uji model dilakukan dengan uji F dan R² yang menunjukkan model signifikan dan R² sebesar 58,5%. Hasil penelitian membuktikan Social Media Marketing berpengaruh Positif dan Signifikan Terhadap Minat Berkunjung Kembali Wisatawan Museum Sriwijaya, Citra Destinasi Berpengaruh Positif dan Signifikan Terhadap Minat Berkunjung Kembali Wisatawan Museum Sriwijaya, dan Aksesibilitas Berpengaruh Positif dan Signifikan Terhadap Minat Berkunjung Kembali Wisatawan Museum Sriwijaya. KATA KUNCI : Aksesibilitas, Citra Destinasi, Minat Berkunjung Kembali, Social Media Marketing

Item Type:	Thesis (Masters)
Uncontrolled Keywords:	Aksesibilitas, Citra Destinasi, Minat Berkunjung Kembali, Social Media Marketing
Subjects:	H Social Sciences > HB Economic Theory > HB3711-3840 Business cycles. Economic fluctuations
Divisions:	01-Faculty of Economics > 61101-Management Business and Administration (S2)
Depositing User:	Haza Lauren
Date Deposited:	27 May 2025 02:18
Last Modified:	27 May 2025 02:18
URI:	http://repository.unsri.ac.id/id/eprint/174316

Actions (login required)

View Item