PENGARUH PERSONAL BRANDING DEDDY CORBUZIER TERHADAP BRAND AWARENESS PLATFORM REKSADANA BIBIT

SANDY, SANDY and Nomaini, Faisal and Andarini, Rindang Senja (2025) PENGARUH PERSONAL BRANDING DEDDY CORBUZIER TERHADAP BRAND AWARENESS PLATFORM REKSADANA BIBIT. Undergraduate thesis, Sriwijaya University.

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Abstract

Penelitian ini berjudul "Pengaruh Personal Branding Deddy Corbuzier Terhadap Brand Awarness Platform Reksadana Bibit" Penelitian ini bertujuan untuk melihat tingkat pengaruh Personal Branding Deddy Corbuzier terhadap pengenalan aplikasi Bibit, serta seberapa besar pengaruh Personal Branding tersebut dalam meningkatkan Brand Awarness. Teori yang digunakan dalam penelitian ini adalah Teori Personal Branding yang dikembangkan oleh Montoya dan Haroen (2014:13, serta teori pendukung lainya yaitu Brand Awareness yang dikemukakan oleh Humdiana (2005). Metode yang digunakan dalam penelitian ini adalah kuantitatif. Teknik pengumpulan data dilakukan dengan menyebarkan kusioner kepada 262 responden dan didapatkan jumlah sampel 72. Hasil penelitian ini menunjukkan bahwa tingkat pengaruh Personal Branding Deddy Corbuzier berpengaruh signifikan terhadap Brand Awareness aplikasi Bibit, dimana dibuktikan dari nilai Adjusted R Square sebesar 0,112 yang artinya Personal branding mampu menjelaskan variabel Brand Awareness sebesar 11,2%, sedangan 88,8% dipengaruhi oleh variabel lain. Kata kunci: Pengaruh Personal Branding, Brand Awarenes

Item Type:	Thesis (Undergraduate)
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Sandy Sandy
Date Deposited:	27 May 2025 07:30
Last Modified:	27 May 2025 07:30
URI:	http://repository.unsri.ac.id/id/eprint/174391

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