PENGARUH BRAND AWARENESS DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN MELALUI TIKTOK SHOP PADA PRODUK SKINCARE THE ORIGINOTE(STUDI KASUS MASYARAKAT KOTA PALEMBANG)

OKTARIA, POPY CEPTA and Maulana, Ahmad (2025) PENGARUH BRAND AWARENESS DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN MELALUI TIKTOK SHOP PADA PRODUK SKINCARE THE ORIGINOTE(STUDI KASUS MASYARAKAT KOTA PALEMBANG). Undergraduate thesis, Sriwijaya University.

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Abstract

This research aims to determine the effect of Brand Awareness and Brand Trust on Purchasing Decisions through Tiktok Shop on The Originote skincare products, a case study of the people of Palembang City. The research method used is quantitative method. The data used in this study are primary data and secondary data. The sampling technique used was non-probability sampling technique with purposive sampling method with a sample size of 100 respondents. The analysis technique used is multiple linear analysis techniques using SPSS Statistic 27 for windows. The results of the t-test and F-test in this study indicate that the brand awareness and brand trust variables have a positive and significant influence both partially and simultaneously on purchasing decisions through Tiktok Shop on The Originote skincare products, a case study of Palembang city people. Keywords: Brand Awareness, Brand Trust, Purchasing Decisions

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Brand Awareness, Brand Trust, Keputusan Pembelian
Subjects:	H Social Sciences > HF Commerce > HF5437-5444 Purchasing. Selling. Sales personnel. Sales executives
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Popy Cepta Oktaria
Date Deposited:	13 Jun 2025 05:22
Last Modified:	13 Jun 2025 05:22
URI:	http://repository.unsri.ac.id/id/eprint/175463

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