PENGARUH CONTENT CREATION, CONTENT SHARING, CONNECTING DAN COMMUNITY BUILDING TERHADAP KEPUTUSAN PEMBELIAN WARDAH LIGHTENING SERUM AMPOULE DI KOTA PALEMBANG

ERSA, PUTRI OKTA and Yunita, Dessy (2025) PENGARUH CONTENT CREATION, CONTENT SHARING, CONNECTING DAN COMMUNITY BUILDING TERHADAP KEPUTUSAN PEMBELIAN WARDAH LIGHTENING SERUM AMPOULE DI KOTA PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

The purpose of this study was to determine the effect of Content Creation, Content Sharing, Connecting, and Community Building on Wardah Lightening Serum Ampoule Purchasing Decisions in Palembang City. The research is using quantitative method. Data was taken from the results of a questionnaire filled out by 100 respondents with purposive sampling technique. The result of this research is Content Sharing, Connecting, and Community Building have a significant partial influence, while Content Creation does not have a significant influence. Simultaneously, Content Creation, Content Sharing, Connecting, and Community Building have a significant influence on the Purchase Decision of Wardah Lightening Serum Ampoule in the city of Palembang.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Content Creation, Content Sharing, Connecting, Community Building, Keputusan Pembelian
Subjects:	H Social Sciences > HF Commerce > HF5437-5444 Purchasing. Selling. Sales personnel. Sales executives
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Putri Okta Ersa
Date Deposited:	29 Jun 2025 15:00
Last Modified:	29 Jun 2025 15:00
URI:	http://repository.unsri.ac.id/id/eprint/175993

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