PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN BERBELANJA SAYURAN PADA PASAR INPRES DESA SUGIH WARAS

EDISTERA, FIONA and Maulana, Ahmad (2025) PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN BERBELANJA SAYURAN PADA PASAR INPRES DESA SUGIH WARAS. Undergraduate thesis, Sriwijaya University.

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Abstract

This study aims to analyze the effect of Price and Product Quality on Consumer Satisfaction when shopping for vegetables at the Sugih Waras Village Inpres Market. The research method used is a quantitative method. The data used consists of primary data and secondary data. The method used for sampling is a non-probability sampling technique with a purposive sampling method with a sample size of 100 respondents. The analysis technique used is a multiple linear analysis technique using SPSS Statistics 27 for windows. The results of the t-test and F-test in this study indicate that the Price and Product Quality variables have a positive and significant influence both partially and simultaneously on consumer satisfaction when shopping for vegetables at the Sugih Waras Village Inpres Market. Keywords: Price, Product Quality, Consumer Satisfaction

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	harga, kualitas produk dan kepuasan konsumen
Subjects:	H Social Sciences > HF Commerce > HF5437-5444 Purchasing. Selling. Sales personnel. Sales executives
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Fiona Edistera
Date Deposited:	21 Jul 2025 04:11
Last Modified:	21 Jul 2025 04:11
URI:	http://repository.unsri.ac.id/id/eprint/179218

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