KONSTRUKSI IDENTITAS ROLEPLAYER DALAM MEDIA SOSIAL TIKTOK @TENUEDEATTIRE

LIANA, NORA and Handoko, Adi Inggit and Pratiwi, Feny Selly (2025) KONSTRUKSI IDENTITAS ROLEPLAYER DALAM MEDIA SOSIAL TIKTOK @TENUEDEATTIRE. Undergraduate thesis, Sriwijaya University.

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Abstract

This study looks at how the construction of the roleplayer identity in TikTok @tenuedeattire social media during the period 01 January to 31 January 2024, by analyzing 70 uploaded contents using the social construction theory of Peter L. Berger and Thomas Luckmann, this research is carried out through three processes namely externalization, objectivation, and internalization. The method in this research is descriptive qualitative method with content analysis on TikTok social media @tenuedeattire. Data was collected through observation and documentation. The findings in this study show that the externalization process, TikTok @tenuedeattire creators consistently display a variety of figures or characters both famous figures and TikTok users who have gone viral, from within and outside the country, by adjusting their appearance, attributes, and behavior or actions in accordance with the growing trends on social media. Objectivation is seen from the audience's acceptance and recognition of the accuracy of roleplay through comments and relationships on TikTok, so that the identity formed in TikTok @tenuedeattire social media becomes a legitimate identity in the intersubjective world of TikTok. Internalization occurs when TikTok creator @tenuedeattire promotes clothing products from the Tenue de Attire brand by playing the role of characters or characters obtained through activities carried out by these characters or characters so as to form strong personal branding between the role of roleplayer and brand owner. Keywords: Identity Construction, Roleplayer, Tenue de Attire, TikTok

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Identity Construction, Roleplayer, Tenue de Attire, TikTok
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Nora Liana
Date Deposited:	18 Jul 2025 07:45
Last Modified:	18 Jul 2025 07:45
URI:	http://repository.unsri.ac.id/id/eprint/179244

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