ANALISIS PENGGUNAAN DAN PENERIMAAN MEDIA SOSIAL PEMERINTAH PADA MASYARAKAT PROVINSI BENGKULU MENGGUNAKAN METODE UTAUT 2 (Studi Kasus Instagram Kantor Pelayanan Kekayaan Negara dan Lelang Bengkulu @kpknlbengkulu)

OKTRISNA, REYHAN PUTRA and Wedhasmara, Ari (2025) ANALISIS PENGGUNAAN DAN PENERIMAAN MEDIA SOSIAL PEMERINTAH PADA MASYARAKAT PROVINSI BENGKULU MENGGUNAKAN METODE UTAUT 2 (Studi Kasus Instagram Kantor Pelayanan Kekayaan Negara dan Lelang Bengkulu @kpknlbengkulu). Undergraduate thesis, Sriwijaya University.

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Abstract

Instagram has become one of the most popular platforms, with 86.5% of users making it the second most accessed social media platform in the country by 2024. Almost all government agencies in Indonesia have Instagram accounts to interact with the public, because Instagram is considered one of the effective social media to disseminate information in optimizing government work systems, and improving service quality. One of the government agencies that has implemented this is the Bengkulu State Wealth and Auction Service Office with the Instagram username @kpknlbengkulu. On this account Instagram @kpknlbengkulu, interaction with the community is still very limited and even many have no interaction seen from the upload comment column on the account. To find out what factors influence the above problems, research was conducted using the Unified Theory of Acceptance and Use of The Technology 2 (UTAUT 2) model involving 131 questionnaire respondents who are followers of the @kpknlbengkulu Instagram account. The data collected was then processed using SmartPLS. The results of data processing found that Hedonic Motivation has a significant effect on Behavioral Intention, Habit has a significant effect on Behavioral Intention, Behavioral Intention has a significant effect on Use Behaviour, and Effort Expectancy has a significant effect on Behavioral Intention.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Social Media, E-Government, Instagram, UTAUT 2, Bengkulu State Wealth and Auction Service Office
Subjects: J Political Science > JA Political science (General)
T Technology > T Technology (General) > T1-995 Technology (General)
T Technology > T Technology (General) > T57.6-57.97 Operations research. Systems analysis
Divisions: 09-Faculty of Computer Science > 57201-Information Systems (S1)
Depositing User: Reyhan Putra Oktrisna
Date Deposited: 19 Jul 2025 07:26
Last Modified: 19 Jul 2025 07:26
URI: http://repository.unsri.ac.id/id/eprint/179310

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