PENGARUH GREENWASHING TERHADAP INOVASI HIJAU DENGAN TATA KELOLA SEBAGAI MODERASI: STUDI PADA PERUSAHAAN YANG TERDAFTAR DI BURSA EFEK INDONESIA

MAULIDIYAH, SANDRINA and Yuniartie, Emylia (2025) PENGARUH GREENWASHING TERHADAP INOVASI HIJAU DENGAN TATA KELOLA SEBAGAI MODERASI: STUDI PADA PERUSAHAAN YANG TERDAFTAR DI BURSA EFEK INDONESIA. Undergraduate thesis, Sriwijaya University.

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Abstract

This study aims to examine the effect of Greenwashing on green innovation, as well as the role of corporate governance—proxied by the proportion of independent commissioners—as a moderating variable. A quantitative approach was employed using panel data from 25 publicly listed companies in Indonesia over the 2021 to 2023 period. The analysis was conducted using panel data regression and Moderated Regression Analysis (MRA). The results show that greenwashing has a significant negative impact on green innovation. Furthermore, independent commissioners function as a pure moderator, significantly weakening the adverse effect of greenwashing. These findings highlight that misleading sustainability disclosures can hinder innovation, thereby underscoring the need for effective governance as a supervisory mechanism to reduce greenwashing practices and promote sustainable green innovation.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Greenwashing, Inovasi Hijau, Tata Kelola, Komisaris Independen
Subjects:	H Social Sciences > HG Finance > HG4001-4285 Finance management. Business finance. Corporation finance H Social Sciences > HG Finance > HG4900-5993 By region or country
Divisions:	01-Faculty of Economics > 62201-Accounting (S1)
Depositing User:	Sandrina Maulidiyah
Date Deposited:	21 Jul 2025 08:35
Last Modified:	21 Jul 2025 08:35
URI:	http://repository.unsri.ac.id/id/eprint/179538

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