PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN DI RESTORAN J.CO PALEMBANG INDAH MALL

ARIELZA, MUHAMMAD GHALY and Fitrianto, Mohammad Eko (2025) PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN DI RESTORAN J.CO PALEMBANG INDAH MALL. Undergraduate thesis, Sriwijaya University.

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Abstract

This study analyzes the influence of service quality and product quality on customer satisfaction at J.CO Restaurant Palembang Indah Mall. The research employs a quantitative method with probability sampling of the entire consumer population (122 respondents) and collects primary data through questionnaires. The findings reveal that service quality has a positive and significant effect on customer satisfaction, product quality has a positive and significant effect on customer satisfaction, and both service quality and product quality simultaneously have a positive and significant effect on customer satisfaction.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Service Quality, Product Quality, Customer Satisfactio
Subjects:	H Social Sciences > HF Commerce > HF5428-5429.6 Retail trade H Social Sciences > HF Commerce > HF5437-5444 Purchasing. Selling. Sales personnel. Sales executives
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Muhammad Ghaly Arielza
Date Deposited:	01 Sep 2025 08:45
Last Modified:	01 Sep 2025 08:46
URI:	http://repository.unsri.ac.id/id/eprint/183547

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