SPORTSWASHING SEBAGAI STRATEGI QATAR DALAM PENANGANAN KASUS PELANGGARAN HAM

SIMARMATA, HARYS CAHYA KURNIAWAN and Halim, Abdul (2025) SPORTSWASHING SEBAGAI STRATEGI QATAR DALAM PENANGANAN KASUS PELANGGARAN HAM. Undergraduate thesis, Sriwijaya University.

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Abstract

This study aims to analyze Qatar’s Sportswashing strategy through the organization of the Formula 1 Grand Prix as a response to international criticism over human rights violations. Sportswashing refers to the use of global sporting events by states with poor human right records to construct a positive image in the eyes of the international community. Qatar known for its controversial kafala labor system and violations against migrant workers, women, and the LGBTQ+ community, employs sports as a political communication tool to divert attention from its represive domestic conditions. This research applies Steven Lukes’ Three Dimensions Of Power theory as analytical framework, encompassing decision-making power, control over political agendas, and the shaping of public percepctions and consciousness. The finding reveal that Qatar does not merely utilize Formula 1 for national promotion but also obscure human right issues by dominating narratives of progres, modernity, and successful development. Through equity investments in F1 teams, branding as a host of prestigious night races, and leveraging global media coverage, Qatar has effectively positioned itself as a modern and progressive state, despite persistent socio-political challenges. Thus, sportswashing functions as a soft power strategy to suppress international criticism and reinforce Qatar’s political legitimacy on the global stage.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Qatar, Sportswashing, Formula 1, Pelanggaran HAM
Subjects:	J Political Science > JZ International relations > JZ5-6530 International relations
Divisions:	07-Faculty of Social and Politic Science > 84201-International Relations (S1)
Depositing User:	Harys Cahya Kurniawan Simarmata
Date Deposited:	22 Sep 2025 01:55
Last Modified:	22 Sep 2025 01:55
URI:	http://repository.unsri.ac.id/id/eprint/184466

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