STRATEGI KOMUNIKASI DINAS KEBUDAYAAN DAN PARIWISATA KABUPATEN PENUKAL ABAB LEMATANG ILIR (PALI) DALAM PENGEMBANGAN OBJEK WISATA CANDI BUMI AYU

MARYANI, TAHSYA SERLI and Pratiwi, Miftha and Andarini, Rindang (2025) STRATEGI KOMUNIKASI DINAS KEBUDAYAAN DAN PARIWISATA KABUPATEN PENUKAL ABAB LEMATANG ILIR (PALI) DALAM PENGEMBANGAN OBJEK WISATA CANDI BUMI AYU. Undergraduate thesis, Sriwijaya University.

	Image RAMA_70201_07031381924210_cover.jpeg - Cover Image Available under License Creative Commons Public Domain Dedication. Download (77kB)
	Text RAMA_70201_07031381924210.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (2MB) | Request a copy
	Text RAMA_70201_07031381924210_TURNITIN.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (28MB) | Request a copy
	Text RAMA_70201_07031381924210_00310592202_0011028805_01_front_ref.pdf - Accepted Version Available under License Creative Commons Public Domain Dedication. Download (942kB)
	Text RAMA_70201_07031381924210_00310592202_0011028805_02.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (290kB) | Request a copy
	Text RAMA_70201_07031381924210_00310592202_0011028805_03.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (259kB) | Request a copy
	Text RAMA_70201_07031381924210_00310592202_0011028805_04.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (742kB) | Request a copy
	Text RAMA_70201_07031381924210_00310592202_0011028805_05.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (537kB) | Request a copy
	Text RAMA_70201_07031381924210_00310592202_0011028805_06.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (161kB) | Request a copy
	Text RAMA_70201_07031381924210_00310592202_0011028805_07.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (137kB) | Request a copy

Abstract

This research aims to analyze the communication strategy applied by the Culture and Tourism Office of Penukal Regency Abab Lematang Ilir (PALI) in the development of the Bumi Ayu Temple tourist attraction. Bumi Ayu Temple is one of the historical sites that has great potential to attract tourists, but it is still less known by the general public. The method used in this research is a qualitative approach with data collection techniques through interviews, observations, and documentation studies. The research results show that the PALI Culture and Tourism Office implements several communication strategies, including: the use of social media, the implementation of cultural events, and collaboration with private parties. In addition, the challenges faced in this communication strategy include budget limitations, lack of trained human resources, and minimal community participation. This research is expected to provide recommendations for the development of more effective communication strategies in promoting tourist attractions in PALI Regency, as well as increasing public awareness of the importance of cultural preservation and local tourism.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Communication Strategy, Culture and Tourism Office, Bumi Ayu Temple, Tourism Development, PALI Regency.
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Tahsya Serli Maryani
Date Deposited:	23 Sep 2025 01:49
Last Modified:	23 Sep 2025 01:49
URI:	http://repository.unsri.ac.id/id/eprint/184506

Actions (login required)

View Item