PENGARUH TERPAAN DAN ISI PESAN TAYANGAN PODCAST DENNY SUMARGO EPISODE CLASH OF CHAMPIONS TERHADAP MOTIVASI BELAJAR MAHASISWA S1 (STUDI KASUS PADA KOMUNITAS X CLASH OF CHAMPIONS & AOC)

HAIRUNNISA, DIANA and Saraswati, Erlisa and Priambodo, Galih (2025) PENGARUH TERPAAN DAN ISI PESAN TAYANGAN PODCAST DENNY SUMARGO EPISODE CLASH OF CHAMPIONS TERHADAP MOTIVASI BELAJAR MAHASISWA S1 (STUDI KASUS PADA KOMUNITAS X CLASH OF CHAMPIONS & AOC). Undergraduate thesis, Sriwijaya University.

Preview	Image RAMA_70201_07031282126131_COVER.jpg - Accepted Version Available under License Creative Commons Public Domain Dedication. Download (47kB) | Preview
	Text RAMA_70201_07031282126131.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (2MB) | Request a copy
	Text RAMA_70201_07031282126131_TURNITIN.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (7MB) | Request a copy
	Text RAMA_70201_07031282126131_0013099204_0031088904_01_front_ref.pdf - Accepted Version Available under License Creative Commons Public Domain Dedication. Download (1MB)
	Text RAMA_70201_07031282126131_0013099204_0031088904_02.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (346kB) | Request a copy
	Text RAMA_70201_07031282126131_0013099204_0031088904_03.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (389kB) | Request a copy
	Text RAMA_70201_07031282126131_0013099204_0031088904_04.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (249kB) | Request a copy
	Text RAMA_70201_07031282126131_0013099204_0031088904_05.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (473kB) | Request a copy
	Text RAMA_70201_07031282126131_0013099204_0031088904_06.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (210kB) | Request a copy
	Text RAMA_70201_07031282126131_0013099204_0031088904_07_ref.pdf - Bibliography Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (199kB) | Request a copy
	Text RAMA_70201_07031282126131_0013099204_0031088904_08_lamp.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (658kB) | Request a copy

Abstract

This study aims to examine the effect of exposure to the content and messages of Denny Sumargo's Clash of Champions podcast episode on YouTube on the learning motivation of undergraduate students. The subjects of this study are undergraduate students who are members of the Clash of Champions & AoC community (Twitter). This study employs a non-probability sampling method with a purposive sampling technique. Data collection was conducted by distributing questionnaires to 100 respondents and analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method via the SmartPLS 4.0 software. The results of the study indicate that the exposure to content variable has a positive and significant effect on learning motivation with a coefficient of 0.385 (38.5%), a p-value of 0.000, and a t-test value of 4.288. Furthermore, message content positively and significantly influences learning motivation with a path coefficient of 0.246 (24.6%), a p-value of 0.037, and a t-test value of 2.081. Additionally, exposure to the broadcast and message content simultaneously influence learning motivation with an R-square value of 0.251 (25.1%). This study confirms that podcasts have the potential to shape students' learning motivation through inspiring content presented in an engaging manner.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Podcast, Terpaan Tayangan, Isi Pesan, Motivasi Belajar
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Diana Hairunnisa
Date Deposited:	23 Sep 2025 05:28
Last Modified:	23 Sep 2025 05:28
URI:	http://repository.unsri.ac.id/id/eprint/184682

Actions (login required)

View Item