EFEKTIVITAS PELAYANAN BERBASIS APLIKASI OJIN (OJEK INDRALAYA) DALAM MEMENUHI KEBUTUHAN TRANSPORTASI MAHASISWA UNIVERSITAS SRIWIJAYA KAMPUS INDRALAYA

PRATAMA, WAHYU PRAYOGA and Budiyanto, Muhammad Nur (2025) EFEKTIVITAS PELAYANAN BERBASIS APLIKASI OJIN (OJEK INDRALAYA) DALAM MEMENUHI KEBUTUHAN TRANSPORTASI MAHASISWA UNIVERSITAS SRIWIJAYA KAMPUS INDRALAYA. Undergraduate thesis, Sriwijaya University.

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Abstract

This study evaluates the effectiveness of the OJIN (Ojek Indralaya) application as a digital transportation solution for students at Universitas Sriwijaya, Indralaya Campus. Employing a qualitative approach and Campbell J.P.’s effectiveness theory, the research assesses seven indicators of effectiveness through interviews, observations, and documentation. The findings indicate that OJIN is effective in terms of program success, goal achievement, user satisfaction, operational input-output, and overall goal attainment. However, challenges remain in efficiency and technological adaptation. OJIN is considered relevant and adaptive to student needs, contributing to the development of digital-based public service delivery. Keywords: Effectiveness, OJIN Application, Student Transportation, Campbell J.P., Public Service

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Efektivitas, Aplikasi OJIN, Transportasi Mahasiswa, Campbell J.P., Pelayanan Publik
Subjects:	J Political Science > JJ Political institutions and public administration (North America)
Divisions:	07-Faculty of Social and Politic Science > 63201-State Administration (S1)
Depositing User:	Wahyu Prayoga Pratama
Date Deposited:	25 Sep 2025 06:43
Last Modified:	25 Sep 2025 06:43
URI:	http://repository.unsri.ac.id/id/eprint/184820

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