PENGARUH PENGGUNAAN INSTAGRAM @PALEMBANG.UPDATE DAN KUALITAS INFORMASI TERHADAP PEMENUHAN KEBUTUHAN INFORMASI PENGIKUT

UTAMA, MUHAMMAD ALYUDA TRI and Bafadhal, Oemar Madri and Rahmawati, Annisa (2025) PENGARUH PENGGUNAAN INSTAGRAM @PALEMBANG.UPDATE DAN KUALITAS INFORMASI TERHADAP PEMENUHAN KEBUTUHAN INFORMASI PENGIKUT. Undergraduate thesis, Sriwijaya University.

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Abstract

This study aims to examine the effect of Instagram usage on the account @palembang.update (X₁) and the quality of its information (X₂) on fulfilling followers’ information needs (Y). This research employed a quantitative method by distributing questionnaires to 130 respondents who are followers of the account. Data were analyzed using multiple linear regression. The partial test (t-test) results showed that social media usage had a significant effect on fulfilling information needs, with a t-value = 31.459 (p < 0.001) and a regression coefficient b₁ = 1.318. Similarly, information quality had a significant effect with a t-value = 20.508 (p < 0.001). Simultaneously, both independent variables explained 90.9% of the variation in fulfilling information needs. These findings highlight that Instagram, when managed effectively—both in terms of usage intensity and content quality—can serve as an effective and credible source of information for the public. This study is expected to provide practical recommendations for social media account managers to improve content strategies and audience engagement.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Instagram, @palembang.update, kualitas informasi, kebutuhan informasi, regresi linier berganda.
Subjects:	P Language and Literature > P Philology. Linguistics > P87-96 Communication. Mass media
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Muhammad Alyuda Tri Utama
Date Deposited:	25 Sep 2025 08:54
Last Modified:	25 Sep 2025 08:54
URI:	http://repository.unsri.ac.id/id/eprint/184832

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