PENGARUH SIKAP, NORMA SUBJEKTIF, DAN KONTROL PERILAKU YANG DIRASAKAN TERHADAP MINAT KONSUMEN MEMBELI PRODUK PERAWATAN RAMBUT SARIAYU HIJAB (Studi Kasus Mahasiswi Unsri Kampus Inderalaya)

HERLINA, HERLINA and Nazaruddin, Akhmad and Rosa, Aslamia (2016) PENGARUH SIKAP, NORMA SUBJEKTIF, DAN KONTROL PERILAKU YANG DIRASAKAN TERHADAP MINAT KONSUMEN MEMBELI PRODUK PERAWATAN RAMBUT SARIAYU HIJAB (Studi Kasus Mahasiswi Unsri Kampus Inderalaya). Undergraduate thesis, Sriwijaya University.

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Abstract

This study aimed to influence attitudes, subjective norms, and perceived behavioral control of the interest in the purchase of products Sariayu Hijab. The research sample of 100 respondents. The analysis technique used is multiple linear regression analysis. The results showed that: (1) simultaneously known attitudes, subjective norms, and perceived behavioral control has a significant influence on the interest in the purchase of products Sariayu Hijab; and (2) partially known attitude and subjective norm has a significant influence on the interest in the purchase of products Sariayu Hijab, while the perceived behavioral control did not have a significant effect on the interest in the purchase of products Sariayu Hijab.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Minta, konsumen, Produk perawatan
Subjects:	H Social Sciences > HC Economic History and Conditions > HC79 Special topics Including air pollution, automation, consumer demand, famines, flow of funds, etc.
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Users 12 not found.
Date Deposited:	27 Nov 2019 07:01
Last Modified:	27 Nov 2019 07:01
URI:	http://repository.unsri.ac.id/id/eprint/18845

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