PENGARUH IDENTITAS MEREK DAN KESADARAN HALAL TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK MIE MEREK SAMYANG RASA HOT CHICKEN RAMEN

ADILATUZZAHRAH, ADILATUZZAHRAH and Nazaruddin, Ahmad and Rosa, Aslamia (2019) PENGARUH IDENTITAS MEREK DAN KESADARAN HALAL TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK MIE MEREK SAMYANG RASA HOT CHICKEN RAMEN. Undergraduate thesis, Sriwijaya University.

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Abstract

This study aims to determine the effect of brand identity and halal awareness of students at the State College in Palembang partially and simultaneously on Purchase Decisions of Samyang hot chicken ramen. This study uses a quantitative approach. The population in this study is unknown, so the method used in finding samples was the Roscoe method, then the samples obtained were 120. The data collection methods used were distributing a questionnaires. The analysis technique used multiple linear regression analysis. The results showed was an effect of brand identity and halal awareness on Samyang hot chicken ramen noodle purchasing decisions simultaneously. Partially brand identity has no effect on samyang noodle products purchasing decisions while halal awareness has a significant effect on Samyang noodle products purchasing decisions.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Brand Identity, Halal Awareness, Purchase Decisions
Subjects:	H Social Sciences > HF Commerce > HF5437-5444 Purchasing. Selling. Sales personnel. Sales executives
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Users 3357 not found.
Date Deposited:	28 Nov 2019 04:09
Last Modified:	28 Nov 2019 06:02
URI:	http://repository.unsri.ac.id/id/eprint/18866

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