FAKTOR-FAKTOR YANG MEMPENGARUHI PEMBELI DALAM MEMBELI DAGING SAPI DI PASAR TRADISIONAL DAN MODERN KOTA PALEMBANG

NUGROHO, DWI NOVRIAN and Mulyana, Andy and Thirtawati, Thirtawati (2017) FAKTOR-FAKTOR YANG MEMPENGARUHI PEMBELI DALAM MEMBELI DAGING SAPI DI PASAR TRADISIONAL DAN MODERN KOTA PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

The purposes of this research are to (1) describe buyer characteristic in purchasing beef at traditional and modern markets in Palembang City, (2) describe decision making process in purchasing beef, (3) find out the factors that affect buyer purchasing beef at traditional and modern markets in Palembang City. This research data was collected from April 2017 until May 2017 in Palembang City of South Sumatera Province. This research using Cross Section method with 70 consumer divided to 24 consumer in Modern Market and 46 consumer in Traditional Market. Data processing method used Fishbein and Binary Logistic Regression. The result from this research shows that beef buyer majority are people age 40-50 years old, female, work as housewife, last education senior high school, income per month 5-7 million, and have 4 family members. For decision making process, almost buyer doing it, which are need introduction, searching information, evaluation alternative, buy decision, behavior after buy. Only 24 percent from sample not doing searching information. The result from binary logistic show that all variable in the model together affecting consumer buying beef at traditional and modern markets in Palembang City. Wald test show that distance and beef quality variable are significant at α ≤ 0,05 with probability value 0,03 for distance and 0,05 for beef quality. It means that in partial way, this variable affecting in purchasing beef at Traditional and Modern Markets in Palembang City.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Consumer, Behavior, Beef
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD9000-9495 Agricultural industries > HD9000.5.B416 Agribusiness management
Divisions:	05-Faculty of Agriculture > 54201-Agribusiness (S1)
Depositing User:	Users 2583 not found.
Date Deposited:	12 Dec 2019 02:25
Last Modified:	12 Dec 2019 02:25
URI:	http://repository.unsri.ac.id/id/eprint/21296

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