PENGARUH KEMUDAHAN PENGGUNAAN DAN KEAMANAN TRANSAKSI TERHADAP KEPUTUSAN PEMBELIAN PADA SITUS BELANJA ONLINE SHOPEE (Studi Kasus Pada Mahasiswa S1 Universitas Sriwijaya Kampus Palembang)

RIZKY, SASKIA NATASYA and Wahab, Zakaria and Nailis, Welly (2019) PENGARUH KEMUDAHAN PENGGUNAAN DAN KEAMANAN TRANSAKSI TERHADAP KEPUTUSAN PEMBELIAN PADA SITUS BELANJA ONLINE SHOPEE (Studi Kasus Pada Mahasiswa S1 Universitas Sriwijaya Kampus Palembang). Undergraduate thesis, Sriwijaya University.

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Abstract

This study aimed to analyze the influence of ease of use and security of transaction toward purchase decision of S1 students of Sriwijaya University Palembang on online shopping site Shopee. The sampling technique used in this research was non-probability sampling with a purposive sampling method. Data were collected by questionnaire and distributed to 100 respondents. Analysis of data used are F test, t test, and multiple linear regression. The result of F test indicate that variables ease of use and security of transaction simultaneously influence on purchase decision with significance value of 0,000 < 0,05. The result of t test of ease of use partially influence on purchase decision with significance value of 0,000 < 0,05 and security of transaction partially influence on purchase decision with significance value of 0,003 < 0,05.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Kemudahaan Penggunaan, Keamanan Transaksi, Keputusan Pembelian
Subjects:	H Social Sciences > HF Commerce > HF1-6182 Commerce
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Users 4211 not found.
Date Deposited:	27 Jan 2020 07:21
Last Modified:	27 Jan 2020 07:21
URI:	http://repository.unsri.ac.id/id/eprint/25812

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