ANALISIS PENERIMAAN PENGGUNAAN TEKNOLOGI PADA PENGGUNA APLIKASI OJEK INDRALAYA MENGGUNAKAN TECHNOLOGY ACCEPTANCE MODEL (TAM)

MUFLIHA, LANA HADANA and Wedhasmara, Ari (2020) ANALISIS PENERIMAAN PENGGUNAAN TEKNOLOGI PADA PENGGUNA APLIKASI OJEK INDRALAYA MENGGUNAKAN TECHNOLOGY ACCEPTANCE MODEL (TAM). Undergraduate thesis, Sriwijaya University.

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Abstract

Technology Acceptance Model is a technology system acceptance model used in this study by using the variables Perceived Usefulness, Perceived Ease to Use, Behavioral Intention, Attitude Toward Using, and Actual System Usage. This study aims to examine the effect of five variables on the application of Ojek Indralaya or Ojin. Ojin is a means application to facilitate the search for transportation in Indralaya Ogan Ilir Regency. This study uses a quantitative approach with a questionnaire method to collect data and take a sample of 300 respondents using the Ojin application. This research uses simple and multiple linear regression. From the test results, it was concluded that: Perceived Ease of Use has an effect on Perceived Usefulness, Perceived Usefulness has a significant effect on Attitude Toward Using, Perceived Ease of Use has a significant effect on Attitude Toward Using, Attitude Toward Using has a significant effect on Behavioral Intention to Use, Behavioral Intention to Use significant effect on Actual System Use, Perceived Ease of Use and Perceived Usefulness have a simultaneous effect on Attitude Toward Using.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Technology Acceptance Model, Ojek Indralaya
Subjects:	H Social Sciences > HF Commerce > HF5548.7-5548.85 Industrial psychology > HF5548.32.A266 Computer science. Economics. Electronic commerce.
Divisions:	09-Faculty of Computer Science > 57201-Information Systems (S1)
Depositing User:	Users 5427 not found.
Date Deposited:	10 Mar 2020 06:35
Last Modified:	10 Mar 2020 06:35
URI:	http://repository.unsri.ac.id/id/eprint/28063

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