ANALISIS PERSONAL BRANDING AKUN @SIKONYOLS DI MEDIA SOSIAL INSTAGRAM

IRAWAN, AFRISCA MEGA DWI and Mahriani, Retna and Nomaini, Faisal (2020) ANALISIS PERSONAL BRANDING AKUN @SIKONYOLS DI MEDIA SOSIAL INSTAGRAM. Undergraduate thesis, Sriwijaya University.

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Abstract

Judul penelitian ini adalah Analisis Personal Branding Akun @sikonyols di Media Sosial Instagram, yang betujuan untuk mengetahui bagaimana Juju Onyols membangun sebuah personal brandingnya di media sosial Instagram. Personal branding merupakan sebuah seni dalam membentuk persepsi publik secara aktif mengenai diri kita. Salah satu media sosial yang aktif digunakan dalam pembentukan personal branding adalah media sosial Instagram. Juju Onyols merupakan salah satu individu yang menggunakan media sosial Instagram sebagai sarana pembentukan personal branding. Juju Onyols merupakan seorang konten kreator yang memiliki pengikut sebanyak 142 ribu dan selalu meningkat setiap harinya. Terdapat 8 dimensi dari sebuah personal branding yang baik, yaitu spesialisasi, kepemimpinan, kepribadian, perbedaan, terlihat, kesatuan, keteguhan, dan nama baik. Metode penelitian yang digunakan adalah metode deskriptif kualitatif. Pengumpulan data primer dilakukan melalui wawancara dengan narasumber utama dan narasumber pendukung. Serta pengumpulan data sekunder melalui artikel-artikel di internet dari website resmi. Hasil penelitian ini ditemukan bahwa Juju Onyols @sikonyols berhasil membangun personal branding melalui media sosial Instagram dan dapat menciptakan citra yang sesuai seperti yang diharapkan. ABSTRACT The study entitled The purpose of this study was to find out “Personal Branding Analysis of @sikonyols Accounts on Instagram Social Media” The purpose of this study was to find out how Juju Onyols built a personal branding on Instagram social media. Personal branding is an art in actively forming public perceptions about ourselves. One of the social media that is actively used in the formation of personal branding is social media Instagram. Juju Onyols is an individual who uses social media Instagram as a means of forming personal branding. Juju Onyols is a content creator who has 142,000 followers and is increasing every day. There are 8 dimensions of a good personal branding, namely specialization, leadership, personality, differences, looks, unity, determination, and good name. The research method used is descriptive qualitative method. Primary data collection is done through interviews with key sources and supporting sources. And the collection of secondary data through articles on the internet from the official website. The results of this study found that Juju Onyols @sikonyols managed to build personal branding through social media Instagram and can create the appropriate image as expected.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Personal Branding, Media Sosial, Instagram
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce > HF5717-5734.7 Business communication Including business report writing, business correspondence P Language and Literature > P Philology. Linguistics > P87-96 Communication. Mass media
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Users 7657 not found.
Date Deposited:	16 Oct 2020 02:19
Last Modified:	16 Oct 2020 02:19
URI:	http://repository.unsri.ac.id/id/eprint/35908

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