STRATEGI KOMUNIKASI PEMASARAN MATAHARI DEPARTMENT STORE INTERNATIONAL PLAZA PALEMBANG

AKBAR, M RINDRA and Nisyak, Hoirun and Murti, Krisna (2020) STRATEGI KOMUNIKASI PEMASARAN MATAHARI DEPARTMENT STORE INTERNATIONAL PLAZA PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

Marketing communication is a activity that delivere the information, influence, or persuade and or remind target markets for companies and their products to be willing to accept, buy, and be loyal to the products offered by the company concerned. Matahari Department Store International Plaza Palembang has a strategy to make the customers become loyal . The purpose of this research is to describe and analyze the marketing communication strategy of the Matahari Department Store International Plaza Palembang. This research uses the theory of Integrated Marketing Communication (IMC) with qualitative methods that collect data by interview, observation, and documentation. The results of this research illustrate that marketing communication carried out has 5 stages in accordance with the theory, namely advertising, direct marketing, sales promotion, personal selling, public relations and publicity. But in the direct marketing stage, the Matahari Department Store International Plaza Palembang has not done it maximally. Keywords: Marketing Communication, Strategy, Matahari Department Store International Plaza Palembang.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Komunikasi Pemasaran, Strategi, Matahari Department Store International Plaza Palembang.
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce > HF5717-5734.7 Business communication Including business report writing, business correspondence
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Users 8798 not found.
Date Deposited:	09 Nov 2020 04:14
Last Modified:	09 Nov 2020 04:14
URI:	http://repository.unsri.ac.id/id/eprint/37380

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