PENGARUH CELEBRITY ENDORSER SEBAGAI BEAUTY INFLUENCE TERHADAP KEPUTUSAN PEMBELIAN PRODUK EMINA (STUDI PADA SISWI SMA METHODIST 2 PALEMBANG KELAS 1&2)

SAKINA, PUTRI ATHIRA and Mahriani, Retna and Nisyak, Hoirun (2020) PENGARUH CELEBRITY ENDORSER SEBAGAI BEAUTY INFLUENCE TERHADAP KEPUTUSAN PEMBELIAN PRODUK EMINA (STUDI PADA SISWI SMA METHODIST 2 PALEMBANG KELAS 1&2). Undergraduate thesis, Sriwijaya University.

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Abstract

This thesis aims to determine the Celebrity endorser as a Beauty Influence to the purchase decision of Emina products. This research was conducted at high school students Methodist 2 Palembang. In this study using quantitative research methods with a free variable that is Celebrity endorser as Beauty Influence and the variable bound is the purchase decision. The collection of data is done through the campaign of questionnaires, observations, and documentation studies. The spread of this questionnaire was the penuls distribute to respondents who were high school students Methodist 2 Palembang Class 1 and Grade 2 who use Emina products that are as many as 89 respondents. The results of this study show that Celebrity endorser as Beauty Influence positively affects the purchase decision based on the value of Sig. 0.000 < 0.05, and as much as 47.3% it can be concluded that the Celebrity endorser variable as Beauty Influence (X) affects the purchase decision variable (Y) Keywords: Celebrity Endorser, Beauty Influence, Decision Buying

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Celebrity endorser, beauty influence, keputusan pembelian
Subjects:	H Social Sciences > HF Commerce > HF5801-6182 Advertising
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Users 9195 not found.
Date Deposited:	23 Dec 2020 07:52
Last Modified:	23 Dec 2020 07:52
URI:	http://repository.unsri.ac.id/id/eprint/38433

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