KOMUNIKASI PEMASARAN PARIWISATA (STUDI PADA DINAS PEMUDA, OLAHRAGA DAN PARIWISATA KABUPATEN MUSI BANYUASIN DALAM MEMPROMOSIKAN PARIWISATA TAHUN 2020)

WIJAYANTI, CHRISTINE DARMA and Alfatih, Andy and Murti, Krisna (2020) KOMUNIKASI PEMASARAN PARIWISATA (STUDI PADA DINAS PEMUDA, OLAHRAGA DAN PARIWISATA KABUPATEN MUSI BANYUASIN DALAM MEMPROMOSIKAN PARIWISATA TAHUN 2020). Undergraduate thesis, Sriwijaya University.

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Abstract

This research aimed to find out the marketing communication in Musi Banyuasin Regency in term of tourism promotion. This study used a qualitative method. The data used in this study came from the Department of Youth, Sports, and Tourism of Musi Banyuasin Regency. The data collection techniques were in-depth interviews, observation, and documentation study. The chosen informants were 3 people which consisting of 2 staffs from Department of Youth, Sports and Tourism of Musi Banyuasin Regency who have an understanding and are responsible, especially in the field of tourism promotion and a tourist. To examine the validity of the data, researcher applied triangulation technique. To analyze the data, this research used data reduction, data presentation, and conclusion. The result of the study indicated that tourism marketing communication is carried out well by the Department of Youth, Sports, and Tourism of Musi Banyuasin concerning the tourism promotion in Musi Banyuasin Regency. Keywords: Tourism Marketing Communication, Musi Banyuasin Regency

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Komunikasi Pemasaran Pariwisata, Kabupaten Musi Banyuasin
Subjects:	H Social Sciences > HF Commerce > HF5717-5734.7 Business communication Including business report writing, business correspondence P Language and Literature > P Philology. Linguistics > P87-96 Communication. Mass media
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Users 9208 not found.
Date Deposited:	11 Dec 2020 01:53
Last Modified:	11 Dec 2020 01:53
URI:	http://repository.unsri.ac.id/id/eprint/38539

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