ANALISIS PENYUSUNAN STRATEGI ALTERNATIF BERDASARKAN RENCANA STRATEGIS RUMAH SAKIT UMUM KAMBANG JAMBI TAHUN 2016-2021

AZZURA, NAMIRA and Misnaniarti, Misnaniarti (2021) ANALISIS PENYUSUNAN STRATEGI ALTERNATIF BERDASARKAN RENCANA STRATEGIS RUMAH SAKIT UMUM KAMBANG JAMBI TAHUN 2016-2021. Undergraduate thesis, Sriwijaya University.

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Abstract

It is important for an organization to have strategic planning. One of the organization that needs to have good strategic planning is hospitals, especially private hospitals in the midst of intense competition between hospitalin Indonesia. This is because, startegic planning produces strategies that can help advance hospital into gaining its goal. Strategic planning should be carefully drawn up while taking the SWOT that the hospital hasinto account. This is a qualitative method research with descriptive design. There are 6 informats that participated in this research, which consists of the director, medical service manager, medical support manager, nursing manager, financial and general manager of Kambang Jambi Hospital. The data accumulated in this research are from primary and secondary data. The data then analyzed by IFE matrix, EFE matrix, IE matrix, SWOT diagram, and QSPM matrix.Based on the calculation of IE matrix, it is shown that Kambang Jambi Hospital occupy a stabil position, which is the exact sam position as Kambang Jambi Hospital 4 years prior to the research. However, based on the SWOT diagram, it is shown that Kambang Jambi Hospital occupy quadrant II, which means that Kambang Jambi Hospital needs to develop its strategies in order to advance. The development can be in the form of diversification strategies, which is a way to develop the strategies that already exist to be more efficient and effective. Concluded that the strategies that have been formed in the strategis plan Kambang jambi Hospital 2016-2021 could be develop, through diversification strategies with the help and cooperation of Kambang Jambi Hospital and PT. Kambang Mitra Husada as the stakeholder of Kambang Jambi Hopsital.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Rumah Sakit, Perencanaan Startegis, SWOT
Subjects:	J Political Science > JF Political institutions (General) > JF1338-2112 Public administration R Medicine > RA Public aspects of medicine > RA428-428.5 Public health laboratories, institutes, etc. R Medicine > RA Public aspects of medicine > RA960-1000.5 Medical centers. Hospitals. Dispensaries. Clinics. Including ambulance service, nursing homes, hospices
Divisions:	10-Faculty of Public Health > 13201-Public Health (S1)
Depositing User:	Users 11109 not found.
Date Deposited:	05 Mar 2021 08:15
Last Modified:	05 Mar 2021 08:15
URI:	http://repository.unsri.ac.id/id/eprint/43499

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