ANALISIS PENGARUH PROMOSI TERHADAP KEPUTUSAN SISWA MEMILIH GLOBAL ENGLISH LANGUAGE CENTER (GELC) PALEMBANG

JANUAR, HELLY FITRIA and Natalisa, Diah and Sofyan, Rusmiyati (2009) ANALISIS PENGARUH PROMOSI TERHADAP KEPUTUSAN SISWA MEMILIH GLOBAL ENGLISH LANGUAGE CENTER (GELC) PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

Penelitian ini bertujuan untuk 1) mengetahui pengaruh promosi terhadap keputusan siswa memilih Global English Language Center (GELC) Palembang dan 2) mengetahui strategi promosi yang paling mempengaruhi keputusan siswa memilih Global English Language Center (GELC) Palembang. Hasil penelitian menunjukkan bahwa berdasarkan hasil dari analisis regresi tehadap lima variabel (advertising,, personal selling, salespromotion, public relation, dan word of mouth,), diketahui bahwa hanya ada tiga variabel promosi yang mempunyai pengaruh terhadap keputusan siswa memilih Global English Language Center (GELC) Palembang yaitu advertising, public relation, dan word of mouth. Dapat diketahui juga bahwa advertising merupakan strategi promosi yang paling mempengaruhi keputusan siswa memilih Global English Language Center (GELC) Palembang. Maka sebaiknya pihak Global English Language Center (GELC) Palembang meningkatkan inovasi promosi dan juga meningkatkan kualitas pelayanan untuk memenuhi kebutuhan dan keinginan siswa agar mereka mendapatkan kepuasan yang maksimal.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Promosi, Global English Language Center (GELC) Palembang dan keputusan siswa
Subjects:	J Political Science > JZ International relations > JZ5514-5526 Societies, associations, academies, institutes, etc., for peace promotion, research and education
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Mr. Muhammad Irwan
Date Deposited:	26 Mar 2021 07:23
Last Modified:	26 Mar 2021 07:23
URI:	http://repository.unsri.ac.id/id/eprint/44297

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