PENGARUH BRAND IMAGE TERHADAP KEPUTUSAN KONSUMEN UNTUK MEMBELI PRODUK MINUMAN POCARl SWEAT (STUDI KASUS KONSUMEN POCARI SWEAT DI KOTA PALEMBANG)

FAIZAL, FAIZAL and Diah, Yuliansyah M. and Rosa, Aslamia (2010) PENGARUH BRAND IMAGE TERHADAP KEPUTUSAN KONSUMEN UNTUK MEMBELI PRODUK MINUMAN POCARl SWEAT (STUDI KASUS KONSUMEN POCARI SWEAT DI KOTA PALEMBANG). Undergraduate thesis, Sriwijaya University.

[thumbnail of RAMA_61201_01061001064_0001075605_0029057208_01_front_ref.pdf]
Preview
Text
RAMA_61201_01061001064_0001075605_0029057208_01_front_ref.pdf - Accepted Version
Available under License Creative Commons Public Domain Dedication.

Download (18MB) | Preview
[thumbnail of RAMA_61201_01061001064.pdf] Text
RAMA_61201_01061001064.pdf - Accepted Version
Restricted to Repository staff only
Available under License Creative Commons Public Domain Dedication.

Download (72MB) | Request a copy
[thumbnail of RAMA_61201_01061001064_0001075605_0029057208_02.pdf] Text
RAMA_61201_01061001064_0001075605_0029057208_02.pdf - Accepted Version
Restricted to Repository staff only
Available under License Creative Commons Public Domain Dedication.

Download (10MB) | Request a copy
[thumbnail of RAMA_61201_01061001064_0001075605_0029057208_03.pdf] Text
RAMA_61201_01061001064_0001075605_0029057208_03.pdf - Accepted Version
Restricted to Repository staff only
Available under License Creative Commons Public Domain Dedication.

Download (3MB) | Request a copy
[thumbnail of RAMA_61201_01061001064_0001075605_0029057208_04.pdf] Text
RAMA_61201_01061001064_0001075605_0029057208_04.pdf - Accepted Version
Restricted to Repository staff only
Available under License Creative Commons Public Domain Dedication.

Download (8MB) | Request a copy
[thumbnail of RAMA_61201_01061001064_0001075605_0029057208_05.pdf] Text
RAMA_61201_01061001064_0001075605_0029057208_05.pdf - Accepted Version
Restricted to Repository staff only
Available under License Creative Commons Public Domain Dedication.

Download (19MB) | Request a copy
[thumbnail of RAMA_61201_01061001064_0001075605_0029057208_06.pdf] Text
RAMA_61201_01061001064_0001075605_0029057208_06.pdf - Accepted Version
Restricted to Repository staff only
Available under License Creative Commons Public Domain Dedication.

Download (1MB) | Request a copy
[thumbnail of RAMA_61201_01061001064_0001075605_0029057208_07_ref.pdf] Text
RAMA_61201_01061001064_0001075605_0029057208_07_ref.pdf - Bibliography
Restricted to Repository staff only
Available under License Creative Commons Public Domain Dedication.

Download (1MB) | Request a copy
[thumbnail of RAMA_61201_01061001064_0001075605_0029057208_08_lamp.pdf] Text
RAMA_61201_01061001064_0001075605_0029057208_08_lamp.pdf - Accepted Version
Restricted to Repository staff only
Available under License Creative Commons Public Domain Dedication.

Download (10MB) | Request a copy

Abstract

The objectives of this research are (1) to analyze the effect of brand image toward consumers decision of Pocari Sweat and (2) to find the most effective variable of brand image toward consumers decision. The method used is purposive sampling, therefore, from the total homogeny population, 100 respondents are taken as the sample. The analysis model used in this research is quantitative analysis and qualitative analysis. Research finding has shown that 30,8% brand image effects toward consumers decision. The most effective variable of brand image toward consumers decision is product image. Consumer image and product image have effected significantly toward the consumers decision, and only product image does not have effected significantly toward the consumers decision. Because of that, PT Amerta Indah Otsuka as producer of Pocari Sweat has to make product image stronger than before.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Brand Image, Consumers Decision
Subjects: H Social Sciences > HF Commerce > HF5469.7-5481 Markets. Fairs
H Social Sciences > HF Commerce > HF5717-5734.7 Business communication Including business report writing, business correspondence
Divisions: 01-Faculty of Economics > 61201-Management (S1)
Depositing User: Mr Halim Sobri
Date Deposited: 29 Mar 2021 03:39
Last Modified: 29 Mar 2021 03:39
URI: http://repository.unsri.ac.id/id/eprint/44382

Actions (login required)

View Item View Item