ANALISIS PERSEPSI MASYARAKAT TERHADAP MULTI LEVEL MARKETING SYARI’AH DAN MULTI LEVEL MARKETING NON SYARI’AH (STUDI KASUS MASYARAKAT KOTA PRABUMULIH)

SATRIANA, TIARA RIZKI and Karim, Suhartini and Rusmiati, Rusmiati (2010) ANALISIS PERSEPSI MASYARAKAT TERHADAP MULTI LEVEL MARKETING SYARI’AH DAN MULTI LEVEL MARKETING NON SYARI’AH (STUDI KASUS MASYARAKAT KOTA PRABUMULIH). Undergraduate thesis, Sriwijaya University.

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Abstract

Penelitian ini merupakan survey yang dilakukan pada masyarakat umum di kota Prabumulih dengan judul Analisis Persepsi Masyarakat Terhadap Multi Level Marketing Syari’ah dan Multi Level Marketing Non Syari’ah (Studi Kasus Masyarakat Kota Prabumulih). Tujuan penelitian ini adalah untuk Untuk mengetahui apakah terdapat perbedaan persepsi masyarakat terhadap product price, promotion, process, dan people multi level marketng syari’ah dan multi level marketing non syari’ah di kota Prabumulih Hasil dari penelitian ini, diketahui bahwa ada perbedaan persepsi yang signifikan terhadap product, price, promotion, process, dan people multi level marketing syari’ah dan multi level marketing non syari’ah di kota Prabumulih. Masyarakat berpendapat bahwa Multi Level Marketing Syari’ah dan Multi Level Marketing Non Syari’ah sama-sama baik namun Multi Level Marketing Syari’ah lebih baik dari pada Multi Level Marketing Non Syari’ah.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Persepsi, Produk (Product), Harga (Price), Proses (Process), Promosi (Promotion) dan Sumber Daya Manusia (People).
Subjects:	H Social Sciences > HF Commerce > HF5410-5417.5 Marketing. Distribution of products > HF5415.126.R38 Database marketing--Statistical methods. Data mining--Statistical methods. Big data--Statistical methods.
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Tiara Hilda Safitri Rts
Date Deposited:	05 Apr 2021 06:30
Last Modified:	27 Apr 2021 03:40
URI:	http://repository.unsri.ac.id/id/eprint/44877

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