ANALISIS REGRESI PROBIT UNTUK MENENTUKAN FAKTOR-FAKTOR YANG MEMPENGARUHI KESETIAAN BERBELANJA ONLINE DI KALANGAN MAHASISWA

FADILLA, DWI and Sukanda, Dian Cahyawati and Suprihatin, Bambang (2021) ANALISIS REGRESI PROBIT UNTUK MENENTUKAN FAKTOR-FAKTOR YANG MEMPENGARUHI KESETIAAN BERBELANJA ONLINE DI KALANGAN MAHASISWA. Undergraduate thesis, Sriwijaya University.

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Abstract

The aim of this research is to develop the model probit regression to gain factors that influence factors of consumers loyalty on online shopping among students. Population of this research is 1767 active students FMIPA UNSRI academic years 2017, 2018 and 2019. By using sampling technique Proportional Random'g s Sampling we obtain the sample size of 326 students. The analyzed data is the respondents perception of activity levels aim towards online shopping loyalty. The analysis produces the best probit regression model namely P(Y=1)=Φ(-6,34+ 0,84X_1+0,55X_2+0,59 X_3) with significant predictor are Price (X_1), Service Quality (X_2) and Product Quality (X_3). The model is statistically significant at α = 5% using statistic tests AIC and G^2. The model has accuracy level of classification of prediction of 77.91%, therefore the model is good enough to explain the influence factors of consumers loyalty on online shopping among students.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Belanja online, kesetiaan konsumen, regresi probit, ketepatan prediksi
Subjects:	H Social Sciences > HA Statistics > HA1-4737 Statistics
Divisions:	08-Faculty of Mathematics and Natural Science > 44201-Mathematics (S1)
Depositing User:	Users 11346 not found.
Date Deposited:	26 Apr 2021 06:11
Last Modified:	24 May 2021 07:09
URI:	http://repository.unsri.ac.id/id/eprint/45666

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