PENGARUH ENDORSER IKLAN KARTU XL TERHADAP PEMBENTUKAN BRAND IMAGE (PADA PELANGGAN KARTU XL DI ZINC CELL JALAN SUDIRMAN PALEMBANG)

ADISA H., CINDY HERIN and Daud, Islahuddin and Nofiawaty, Nofiawaty (2012) PENGARUH ENDORSER IKLAN KARTU XL TERHADAP PEMBENTUKAN BRAND IMAGE (PADA PELANGGAN KARTU XL DI ZINC CELL JALAN SUDIRMAN PALEMBANG). Undergraduate thesis, Sriwijaya University.

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Abstract

Penelitian ini merupakan survey yang dilakukan pada pelanggan kartu XL di Zinc Celi jalan Sudirman palembang dengan judul Pengaruh Endorser iklan kartu XL terhadap pembentukan Brand Jmage. Tujuan penelitian ini adalah untuk mengetahui pengaruh Attractivness, Trustworthiness dan Expertise terhadap Brand Image kartu XL. Metode pengumpulan data yang digunakan dalam penelitian ini adalah metode kuantitatif yaiiu melalui penyebaran kuisioner, dengant total responden sebanyak 80 orang. Alat analisis yang digunakan ialah dengan pengujian secara parsial yaitu uji T dan pengujian secara simullan yaitu uji F. serta Analisis Regresi. Hasil dari penelitian ini, diketahui bahwa faktor Attrcictivness dan Trustworthiness secara signifikan terhadap Brand Jmage kartu XE dimana faktor yang memiliki pengaruh paling dominan adalah Trustworthiness

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Brand Image, Attractivness, Trustworthiness dan Experlise
Subjects:	H Social Sciences > HG Finance > HG4001-4285 Finance management. Business finance. Corporation finance
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Mr. Muhammad Irwan
Date Deposited:	21 Apr 2021 01:37
Last Modified:	21 Apr 2021 01:37
URI:	http://repository.unsri.ac.id/id/eprint/45733

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