SARI, YENI PUSPITA and Nazaruddin, Akhmad and Handy, Thomas (2014) PENGARUH FAKTOR PSIKOLOGIS TERHADAP KEPUTUSAN MENABUNG PADA BANK SUMSEL BABEL SYARIAH DI KOTA PALEMBANG (STUDI KASUS PADA NASABAH KAFFAH). Undergraduate thesis, Sriwijaya University.
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Abstract
Penelitian ini bertujuan untuk mengetahui pengaruh Motivasi (XI), Persepsi (X2), Pembelajaran (X3), Keyakinan dan sikap (X4) terhadap keputusan menabung (Y) pada Bank Sumsel Babel Syariah di Kota Palembang (Studi Kasus pada Nasabah Kaffah). Teknik analisis data menggunakan metode kuantitatif yang menggunakan alat pengujian signifikan simultan (Uji F), pengujian signifikan parsial (Uji t) dan analisis Regresi Linear Berganda. Metode pengumpulan data dalam penelitian ini adalah metode penelitian data primer dengan menyebarkan kuesioner dan analisis data sekunder yaitu penelitian arsip. Data diproses dengan menggunakan SPSS 16.0 for Windows. Hasil penelitian menunjukkan bahwa variabel motivasi, persepsi, pembelajaran serta keyakinan dan sikap secara signifikan mempengaruhi keputusan menabung nasabah produk Kaffah dimana faktor yang paling dominan adalah persepsi dengan nilai koefisien terbesar yaitu 0,338.
Item Type: | Thesis (Undergraduate) |
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Uncontrolled Keywords: | Motivasi, Persepsi, Pembelajaran, Keyakinan dan Sikap, dan Keputusan Menabung. |
Subjects: | H Social Sciences > HG Finance > HG1723 Bank stocks. Banking as an investment |
Divisions: | 01-Faculty of Economics > 61201-Management (S1) |
Depositing User: | Mr. Muhammad Irwan |
Date Deposited: | 27 May 2021 01:28 |
Last Modified: | 27 May 2021 01:28 |
URI: | http://repository.unsri.ac.id/id/eprint/46656 |
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