PENGARUH KEMASAN, LABEL HALAL, DAN PENGETAHUAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (Studi Pada Konsumen Kosmetik Wardah di Kota Palembang)

KHASANAH, RANI NUR and Wahab, Zakaria and Nailis, Welly (2014) PENGARUH KEMASAN, LABEL HALAL, DAN PENGETAHUAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (Studi Pada Konsumen Kosmetik Wardah di Kota Palembang). Undergraduate thesis, Sriwijaya University.

[thumbnail of RAMA_61201_01101001009.pdf] Text
RAMA_61201_01101001009.pdf - Accepted Version
Restricted to Repository staff only
Available under License Creative Commons Public Domain Dedication.

Download (62MB) | Request a copy
[thumbnail of RAMA_61201_01101001009_0014075702_0010077404_01_front_ref.pdf]
Preview
Text
RAMA_61201_01101001009_0014075702_0010077404_01_front_ref.pdf - Accepted Version
Available under License Creative Commons Public Domain Dedication.

Download (17MB) | Preview
[thumbnail of RAMA_61201_01101001009_0014075702_0010077404_02.pdf] Text
RAMA_61201_01101001009_0014075702_0010077404_02.pdf - Accepted Version
Restricted to Repository staff only
Available under License Creative Commons Public Domain Dedication.

Download (11MB) | Request a copy
[thumbnail of RAMA_61201_01101001009_0014075702_0010077404_03.pdf] Text
RAMA_61201_01101001009_0014075702_0010077404_03.pdf - Accepted Version
Restricted to Repository staff only
Available under License Creative Commons Public Domain Dedication.

Download (5MB) | Request a copy
[thumbnail of RAMA_61201_01101001009_0014075702_0010077404_04.pdf] Text
RAMA_61201_01101001009_0014075702_0010077404_04.pdf - Accepted Version
Restricted to Repository staff only
Available under License Creative Commons Public Domain Dedication.

Download (18MB) | Request a copy
[thumbnail of RAMA_61201_01101001009_0014075702_0010077404_05.pdf] Text
RAMA_61201_01101001009_0014075702_0010077404_05.pdf - Accepted Version
Restricted to Repository staff only
Available under License Creative Commons Public Domain Dedication.

Download (1MB) | Request a copy
[thumbnail of RAMA_61201_01101001009_0014075702_0010077404_06_ref.pdf] Text
RAMA_61201_01101001009_0014075702_0010077404_06_ref.pdf - Bibliography
Restricted to Repository staff only
Available under License Creative Commons Public Domain Dedication.

Download (1MB) | Request a copy
[thumbnail of RAMA_61201_01101001009_0014075702_0010077404_07_lamp.pdf] Text
RAMA_61201_01101001009_0014075702_0010077404_07_lamp.pdf - Accepted Version
Restricted to Repository staff only
Available under License Creative Commons Public Domain Dedication.

Download (7MB) | Request a copy

Abstract

The purpose of this research is to find out how big the influence of Packaging (XI), Halal Label (X2), and Produet Knowledge (X3) On The Purchasing Desicion (Y) and who is a variable ihat has a dominant influence on purchasing decisions between Packaging, Halal Label, And Produet Knowledge (study at consumer of Wardah cosmetic in Palembang city). This research use primary data retreived directly from the respondent through the questionnaire. The number of samples as much as a hundred respondents, sampling technique used is purposive sampling. Analysis technique used in this research is multiple regression analysis, F test and t test. The result obtained show that the magnitude of the influence of variable Packaging (XI), Halal Label (X2), And Produet Knowledge (X3) as simultan On The Purchasing Decision (Y) is 58,4 %. The variable that has a dominant influence of the Purchasing Decision is Produet Knowledge variable with the value of coefficient of 0,781.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Packaging, Halal Label, Produet Knowledge, Consumer Knowledge, Purchasing Decision.
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD9000-9495 Agricultural industries > HD9000.5.B313 Agricultural industries--Management. Food industry and trade--Management. Food--Marketing--Case studies. Corporations--Finance--Case studies. Industries--Environmental aspects--Case studies. Corporation law.
Divisions: 01-Faculty of Economics > 61201-Management (S1)
Depositing User: Mr. Muhammad Irwan
Date Deposited: 21 Jul 2021 02:54
Last Modified: 21 Jul 2021 02:54
URI: http://repository.unsri.ac.id/id/eprint/49954

Actions (login required)

View Item View Item