PENGARUH KEMASAN, LABEL HALAL, DAN PENGETAHUAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (Studi Pada Konsumen Kosmetik Wardah di Kota Palembang)

KHASANAH, RANI NUR and Wahab, Zakaria and Nailis, Welly (2014) PENGARUH KEMASAN, LABEL HALAL, DAN PENGETAHUAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (Studi Pada Konsumen Kosmetik Wardah di Kota Palembang). Undergraduate thesis, Sriwijaya University.

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Abstract

The purpose of this research is to find out how big the influence of Packaging (XI), Halal Label (X2), and Produet Knowledge (X3) On The Purchasing Desicion (Y) and who is a variable ihat has a dominant influence on purchasing decisions between Packaging, Halal Label, And Produet Knowledge (study at consumer of Wardah cosmetic in Palembang city). This research use primary data retreived directly from the respondent through the questionnaire. The number of samples as much as a hundred respondents, sampling technique used is purposive sampling. Analysis technique used in this research is multiple regression analysis, F test and t test. The result obtained show that the magnitude of the influence of variable Packaging (XI), Halal Label (X2), And Produet Knowledge (X3) as simultan On The Purchasing Decision (Y) is 58,4 %. The variable that has a dominant influence of the Purchasing Decision is Produet Knowledge variable with the value of coefficient of 0,781.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Packaging, Halal Label, Produet Knowledge, Consumer Knowledge, Purchasing Decision.
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD9000-9495 Agricultural industries > HD9000.5.B313 Agricultural industries--Management. Food industry and trade--Management. Food--Marketing--Case studies. Corporations--Finance--Case studies. Industries--Environmental aspects--Case studies. Corporation law.
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Mr. Muhammad Irwan
Date Deposited:	21 Jul 2021 02:54
Last Modified:	21 Jul 2021 02:54
URI:	http://repository.unsri.ac.id/id/eprint/49954

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