SKEMA PEMBIAYAAN LAYANAN INFORMASI MEMANFAATKAN SKEMA BUNDLING BERDASARKAN FUNGSI UTILITAS PERFECT SUBTITUTE DENGAN PENAMBAHAN BIAYA PENGAWASAN DAN BIAYA MARJINAL

PRATAMA, AGUNG and Puspita, Fitri Maya and Dewi, Novi Rustiana (2021) SKEMA PEMBIAYAAN LAYANAN INFORMASI MEMANFAATKAN SKEMA BUNDLING BERDASARKAN FUNGSI UTILITAS PERFECT SUBTITUTE DENGAN PENAMBAHAN BIAYA PENGAWASAN DAN BIAYA MARJINAL. Undergraduate thesis, Sriwijaya University.

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Abstract

This study aims to establish an information service pricing scheme for Internet Service Providers (ISPs) based on homogeneous levels of consumer satisfaction. The model was developed through bundling pricing sales strategy by considering the quality of service based on the function of perfect substitute utility to obtain optimal results. This research was completed by modeling the problem into Mixed Integer Nonlinear Programming (MINLP). The data used in the form of local Nameservers (Ns) in Palembang that is divided into peak hours and nonpeak hours. The model is completed with the help of LINGO 13.0 application. The optimal solution is obtained by comparing the model of information service pricing scheme (flat fee, usage based and two part tariff) that utilizes bundling based on the function of perfect substitute utility with the model of information service pricing scheme without utilizing bundling based on perfect substitute utility function. The results of the analysis of this study obtained that the model of information service financing scheme two part tariff that utilizes bundling based on the function of perfect substitute utility shows a more optimal profit result of IDR 28,074,148/kbps with 10 iterations compared to the pricing scheme of flat fee and usage based information services either using bundling or without bundling. Keywords: Internet Service Provider, Bundling Pricing, Mixed Integer Nonlinear Programming, Information Service, Perfect Substitute Utility Function

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Matematika dan Ilmu Pengetahuan Alam, Pemodelan Matematika
Subjects:	Q Science > QA Mathematics > QA1-939 Mathematics > QA37.3.1.64 Applied Mathematics
Divisions:	08-Faculty of Mathematics and Natural Science > 44201-Mathematics (S1)
Depositing User:	Mr. AGUNG PRATAMA
Date Deposited:	03 Aug 2021 02:26
Last Modified:	03 Aug 2021 02:26
URI:	http://repository.unsri.ac.id/id/eprint/50519

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