PENGARUH MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN PADA PASAR KARYATAMA LUBUKLINGGAU

HIDAYAT, FEBRIANSYAH and Eka, Dian and Nailis, Welly (2021) PENGARUH MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN PADA PASAR KARYATAMA LUBUKLINGGAU. Undergraduate thesis, Sriwijaya University.

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Abstract

The purpose of this study is to determine the effect of online media including awareness, interest, desire, action, on purchasing decisions at the Lubuk Linggau Karyatama Market. The population in this study were consumers who had shopped at the Karyatama Lubuk Linggau Market, so the sample size in this study was 100 consumers. The data collection technique used was distributing questionnaires to 100 employees. This study uses primary data obtained from questionnaires and the analysis technique used is multiple regression analysis technique. The results of this study indicate that Ho is rejected and Ha is accepted which means awareness, interest, desire, action, towards purchasing decisions at the Karyatama Lubuk Linggau Market, action is a domain variable on purchasing decisions at the Karyatama Lubuk Linggau Market. Suggestions that can be given in this study are to increase, maintain, prioritize promotions that create awareness, interest, desire and consumer action on the Karyatama Lubuklinggau Market.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Pemasaran,Manajemen Pemasaran,Digital Marketing,Media Sosial
Subjects:	T Technology > T Technology (General) > T1-995 Technology (General) > T18 Modern
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Febriansyah Hidayat
Date Deposited:	07 Sep 2021 04:41
Last Modified:	07 Sep 2021 04:41
URI:	http://repository.unsri.ac.id/id/eprint/53431

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