PENGUKURAN EFEKTIVITAS INTERAKSI G2C PADA MEDIA SOSIAL INSTAGRAM PEMERINTAH MENGGUNAKAN EPIC MODEL

PARDEDE, INDAH IRAWATI and Wedhasmara, Ari (2021) PENGUKURAN EFEKTIVITAS INTERAKSI G2C PADA MEDIA SOSIAL INSTAGRAM PEMERINTAH MENGGUNAKAN EPIC MODEL. Undergraduate thesis, Sriwijaya University.

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Abstract

The Office of Communication and Information of the Province of South Sumatra is one of the agencies in charge of providing public information services and as a provider of access to information in the Province of South Sumatra. Public information services through Instagram social media are present as one of the implementations of e-government. The problem that occurs in the Instagram social media of the South Sumatra Province government is that the level of effectiveness of G2C interactions has never been measured so that the interaction between the government and the community has not been effective. From these problems the Instagram social media account @dikominfo_sumsel was measured by distributing questionnaires to 99 respondents following the @dikominfo_sumsel Instagram account using the EPIC Model with four dimensions (Emphaty, Persuation, Impact, and Communication). Based on the results of the study, the government's Instagram account at the Communication and Information Office of South Sumatra Province, namely @diskominfo_sumsel, was effective. From the average score of respondents' opinions on statements that measure the empathy dimension is 4.043 (effective). For the dimension of persuasion, it has the highest score of 4.076 (effective). For the communication dimension, the result is 3.963 (effective). And the dimensions of the impact obtained results of 4.035 (effective).

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Effectiveness of G2C Interaction, EPIC Model (Emphaty, Persuation, Impact, and Communication), Instagram Social Media, Communication and Information Office of South Sumatra Province
Subjects:	H Social Sciences > HA Statistics > HA29-32 Theory and method of social science statistics
Divisions:	09-Faculty of Computer Science > 57201-Information Systems (S1)
Depositing User:	Indah Irawati Pardede
Date Deposited:	16 Sep 2021 07:50
Last Modified:	16 Sep 2021 07:51
URI:	http://repository.unsri.ac.id/id/eprint/54101

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