ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PERMINTAAN IKAN BAUNG DI PASAR IKAN SHOPING KECAMATAN KAYU AGUNG KABUPATEN OGAN KOMERING ILIR

SHAFIRA, DIAN CAHYA and Minha, Amruzi and Malini, Henny (2021) ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PERMINTAAN IKAN BAUNG DI PASAR IKAN SHOPING KECAMATAN KAYU AGUNG KABUPATEN OGAN KOMERING ILIR. Undergraduate thesis, Sriwijaya University.

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Abstract

The objectives of this study were: (1) to analyze the factors that influence the demand for baung fish at the Shopping Fish Market in the Kayu Agung Sub-District Ogan Komering Ilir Regency. (2) to anlyze the demand elasticity value for baung fish at at the Shopping Fish Market in the Kayu Agung Sub-District Ogan Komering Ilir Regency. The method used in this research was a survey with 30 samples of baung fish consumers. The research was conducted in April 2021. The sampling method used in this study was accidental sampling. The data collection methods used in this research were primary and secondary data collection. The primary data were obtained from direct observations and direct interviews by using questionnaires, while secondary data were obtained from libraries, literature, institutions, and other sources related to the research. The data was proceeded by multiple linear regression analysis through the IBM SPSS 25.0 program. The results of the study showed the factors that affect the demand for baung fish at Shopping Fish Market in the Kayu Agung Sub-District Ogan Komering Ilir Regency partially were samples’ income, baung fish price, and taste, while the price of chicken had no effect. Simultaneously, family income, baung fish’s price, chicken’s price, and taste affected the demand. Income elasticity was inelastic when the family had a high income, the consumption of baung fish improved and the price of baung fish was normal. Price elasticity was inelastic when the price of baung fish increased, and the demand was less decreased comparing to the price changes. Cross elasticity was substituted which showed that baung fish and chicken were replaceable.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	ikan baung, permintaan, pendapatan, harga, selera, elastisitas.
Subjects:	S Agriculture > S Agriculture (General) > S1-(972) Agriculture (General)
Divisions:	05-Faculty of Agriculture > 54201-Agribusiness (S1)
Depositing User:	DIAN CAHYA SHAFIRA
Date Deposited:	28 Sep 2021 04:15
Last Modified:	28 Sep 2021 04:15
URI:	http://repository.unsri.ac.id/id/eprint/55020

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