ANALISIS SALURAN DAN TINGKAT EFISIENSI PEMASARAN BERAS DI LAHAN RAWA LEBAK KECAMATAN RAMBUTAN KABUPATEN BANYUASIN

HERSANI, CHAIRUNNISYA and Yunita, Yunita and Rosana, Elly (2021) ANALISIS SALURAN DAN TINGKAT EFISIENSI PEMASARAN BERAS DI LAHAN RAWA LEBAK KECAMATAN RAMBUTAN KABUPATEN BANYUASIN. Undergraduate thesis, Sriwijaya University.

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Abstract

The purpose of this research aims to: (1) describe the marketing channels of rice from the farmer level to the final consumer in Rambutan Subdistrict, Banyuasin Regency, (2) Describe the market structure and behavior of the rice market that occurs in Rambutan Subdistrict, Banyuasin Regency, and (3) Analyze the marketing efficiency in each marketing channel in Rambutan District, Banyuasin Regency. This research was conducted in Rambutan District, Banyuasin Regency. Determination of the location of this research was done purposively by considering that in Rambutan District this is one of the areas that produce lowland rice. This research was conducted in February 2021. The research method used in this study is the Survey Method. The sample of farmers used a puposive sampling method by taking the number of samples based on the slovin formula as many as 34 farmers, while the sample of collectors was 2 traders, 2 retailers and millers 1 sample was taken using snowball sampling technique. The results of this study are (1) the rice marketing channel in Rambutan District, Banyuasin Regency is divided into two channels, namely channel I (Farmers - Milling Factory - Retailer Traders) and channel II (Farmers - Collector Traders - Milling Mills - Retailers), (2 ) the market structure that occurs is included in the category of monopolistic competition market at the farmer level, at the level of collectors in the form of an oligopoly market, at the milling factory level in the form of a monopsony market and retailers in the form of a monopolistic competition market and market behavior at the farmer level and marketing institutions also have freedom in conduct buying and selling transactions so that there is no element of coercion from any party, and (3) the most efficient marketing channel is marketing channel I, with a calculated value of famer's share of 59%, while 41% of the share received by traders and the value of marketing costs of Rp 56/ kg, the value of the marketing margin is IDR 3,600/kg and keu marketing benefits of IDR 3,544/kg. The level of rice marketing efficiency in each marketing channel formed in Rambutan District is categorized as efficient but Marketing Channel I is the most efficient.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	petani padi, efisiensi, margin, saluran pemasaran, struktur pasar
Subjects:	S Agriculture > S Agriculture (General) > S1-(972) Agriculture (General)
Divisions:	05-Faculty of Agriculture > 54201-Agribusiness (S1)
Depositing User:	Chairunnisya Hersani
Date Deposited:	29 Sep 2021 07:27
Last Modified:	29 Sep 2021 07:27
URI:	http://repository.unsri.ac.id/id/eprint/55291

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