PERILAKU KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PRODUK MAKANAN HALAL(STUDI PADA: KABUPATEN OKU TIMUR)

MAHERA, PUNGKI and Suhel, Suhel and Yulianita, Anna (2021) PERILAKU KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PRODUK MAKANAN HALAL(STUDI PADA: KABUPATEN OKU TIMUR). Undergraduate thesis, Sriwijaya University.

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Abstract

This study aims to analyze the effect of religious beliefs, prices, product knowledge, health reasons, tastes, and behavioral control on purchasing decisions of halal food products in East OKU Regency. The type of data used in this study is primary data obtained from 100 respondents in East OKU Regency. The sampling technique used non-probability sampling technique by means of purposive sampling. Based on the results of logistic regression analysis using the SPSS 25 program, it shows that simultaneously religious beliefs, prices, product knowledge, health reasons, tastes, and behavioral control have a significant influence on purchasing decisions for halal food products. The Nagelkerke R. Square value of 0.794 indicates that the ability of the independent variable to the dependent variable is 79.4 percent while 20.6 percent is explained by other factors outside the model.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	keputusan pembelian produk makanan halal, keyakinan religius, harga, pengetahuan produk, alasan kesehatan, selera dan kontrol perilaku.
Subjects:	H Social Sciences > HB Economic Theory > HB801-843 Consumption. Demand
Divisions:	01-Faculty of Economics > 60201-Development Economics (S1)
Depositing User:	Pungki Mahera
Date Deposited:	21 Oct 2021 06:15
Last Modified:	21 Oct 2021 06:15
URI:	http://repository.unsri.ac.id/id/eprint/56159

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